#Hive is Trending, but it’s not $Hive – Hive Marketing Tips to Consider

I looked closely at every top/significant Tweet about #Hive to figure out why HiveSocial was trending. My discovery led me to the following:

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1. HiveSocial found a problem and created a Solution to the Problem

When Elon Musk became the “Oga” (head) of Twitter, he modified many guidelines on Twitter and this prompted many people to search for alternative platforms to Twitter. Mastodon, a 6-year-old decentralized and open-source platform, first stood as the perfect Twitter-Killer, but this 3-year-old centralized HIveSocial has obviously taken the spot.

Which do users prefer? Centralized or Decentralized platforms?

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2. Centralized or Decentralized Platform?

In as much as many users don’t like the fact that centralized platforms have the powers to suspend or terminate users account, the honest truth is that many do not care about this. When and if they fall victim of account suspension or termination, either they create new accounts or they move on with other apps.

What are online users bothered about?

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3. A Platform that gives them Whatever they want?

Obviously, as it stands now, many online warriors users are only interested in the social side of the web. They do not know and do not understand how social media works with blockchain (Web 3).

The fact is that a good number of people still see this as an impossible feat which can only be accomplished by the next generation “onliners.” Hence, they are only interested in a platform that gives them whatever they want in a social media.

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4. Defining their “Everything App”

For these set of online users, the “Everything App” would mean an app that contains all the possible features that are necessary to enjoy social media to its fullest.

Hence, it won’t be a complicated or complex app, but a simple application that has a simple user interface. In as much as this app will be a simple one, it should contain “all there is to enjoy” about social media.

In other words, it will be a simple or basic app, operatable by all, but it should contain amazing features which should make the app a bit complicated, yet it should be easy to understand.

Honestly, this generation is so confused... lol

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Don’t get this twisted

HiveSocial does not qualify as an everything app, however, it has some additional features that Twitter do not have.

Not much difference!

Yet, it is trending.

WHY?

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5. Strategic Marketing

Indeed, HiveSocial played a quick one here and it worked out to their favour:

• The marketing was done at a time when people needed an alternative to Twitter,
• Multiple twitter influencers with large followings (100k to 1m), were involved in marketing the platform,
• The platform is a mobile friendly application, running on android and IoS,
• It is a functional product, yet open to changes and updates,
• ONBOARDING IS EASY!

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☆ LESSONS FOR HIVE BLOCKCHAIN

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Hive Blockchain is our Beloved Hive; the Hive in whom we are well pleased.

It is an ecosystem that houses multiple dApps and great communities around it. Every day, developers keep working to release amazing applications and update existing ones.

Yes, we are better than the best!

Twitter doesn’t have great features like Leothreads!

Quora will fall under the feet of Reverio!

Youtube will soon be humbled by 3speak!

Yet, Hive Blockchain hasn’t been on the spotlight like HiveSocial.

WHY?

Based on my discovery with HiveSocial, I would make the following assessments or recommendations:

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1.

Hive has so many dApps that could serve as solutions to various existing problems on so many fields in our world today. Also, our amazing developers still continue to build more apps that would solve other problems.

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2.

However, we need to be aware that most of our potential users are not really bothered about the debate between Web2 and Web3; or the fight between centralization and decentralization.

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3.

They just want a solution or a platform that gives them what they want!

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4.

Give them the everything app about that service: for instance, if it is micro-blogging, create the best out of the microblogging app such that they would not search for another app.

Make sure it is easy to understand, yet has all the necessary features.

Thus, including a payment feature will be more than what their “little heads” conceive as “everything app”; it will be mind-blowing for them.

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5.

Create a workable product that is mobile friendly (android and ios), with relatable UI and VERY EASY TO ONBOARD users.

Give this finished product a strategic marketing by considering the timing and your potential users: remember, your potential users WILL include those who do not know anything about Web 2 or Web 3; they just want a good solution to their problem.

Hence, pick your influencers based on that category and not just crypto-influencers.

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I believe many dApps on Hive are working towards this. For instance, in the Leoverse, the King of the Jungle @khaleelkazi and the Leofinance team are redesigning the entire UI of Leofinance. Very "thoon" Project blank will emerge in this #Sooniverse.

When it does, I believe the team will create something wonderful and implement a strategic marketing plan.

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• Logo Collage property of: Hive Learners, Ecency, Leofinance, Hive, 3speak and Ksam.
• Designs created and edited with Canva Mobile App
• Images are screenshot of Twitter and hive.io.

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I AM KSAM

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_{I may not be your favourite author, but you can journey with me to help me develop my writing skills. I am always open to criticism, correction and learning 🥰.}