INLEO has been building Web3 exclusively on the Hive blockchain for nearly 6 years now. We were founded on July 3rd, 2019. Our mission has always been to build the best product we could possibly build. The INLEO UI and LeoDex Cross-Chain Trading UI are a testament to our relentless efforts to build the best Web3 experience in the world.

We've always been focused on bringing new users to Hive from the outside. We've collaborated with other projects and ecosystems and also keep closely in touch with them. We find out what their users, investors and community members want. A drastic shift in direction was taken over the past 12 months as we finally realized that the path to onboarding millions of Hivers and making HIVE.

As many of you know, we released a proposal on the Hive DHF about 1.5 years ago to expand our project to the outside world and onboard more users to Hive. The proposal promised to bring 10,000+ Monthly Active Users to Hive through INLEO.

We succeeded in that mission and INLEO's growth throughout 2024 was quite dramatic. We did several campaigns throughout 2024 that ranged from small to large. Toward the end of 2024, it accelerated. The Dash partnership alone brought 7,000 signups, millions of views on PR content related to "INLEO x Dash" and the Dash team now tweets about INLEO and Hive on a near-daily basis:

A few people have questioned the validity of INLEO's data. We have always reported data in our blog posts. Our team also does multiple weekly podcasts:

1. AMA with Khal every Tuesday @ Noon EST
2. Chain Chatter every Wednesday @ Noon EST
3. Growth Calls intermittently on Thursdays @ Noon EST

In addition to all of that, the team is hyperactive on Threads and Posts. We constantly talk about our data and share it openly.

With that in mind, there have been a lot of people questioning how its possible that INLEO grew so much in 2024. Especially with a lot of activity coming toward the end of the year.

Dash is a ~$300M-$1B ecosystem, one of the oldest and most recognized projects in the industry. If you ask a normie if they've heard of Dash, many of them will say yes.

Having this brand name, large userbase and big pool of capital collaborate with a tiny project like INLEO had a huge impact on our ability to do 2 critical things:

1. Onboard new users
2. Reach out to projects like Solana, Arbitrum, ChainLink, ChainFlip, Base, etc.

We gained a lot of clout from this INLEO x Dash campaign, as I'm sure many of you have seen the wild surge in X Activity around the INLEO, Dash and Hive co-marketing campaigns.

Definitions

Let's address the elephant in the room: data and definitions.

On Traditional Social Media platforms (Web2), a Monthly Active User is defined as a signed-in user of the platform. This is someone who comes to the platform on a regular basis (at least 1x per month) and interacts with the platform in some form or fashion.

INLEO measures our Monthly Active Users (MAUs) in the same way. They are signed-in users who interact with the platform in some form or fashion. We further break this down into Monthly Active Creators and Monthly Active Consumers. We outlined this very clearly in all of the data we published throughout 2024. Culminating with our blog post at the end of the year that showed our final figures, post-dash integration.

1. A Monthly Active Creator (MAC) is someone who creates posts, comments, threads, shorts or long-form videos on INLEO
2. A Monthly Active Consumer is someone who interacts with any content on the INLEO site but does not create anything. There are many other buttons to interact with content than just creating it: this can be bookmarking content, sharing content, voting on content (manually, as we are able to exclude autovoters), staking HIVE, trading via their wallet on https://inleo.io through LeoDex, etc.)

Users are about more than just Creators. On Hive, we are accustomed to a culture where nearly everyone creates. Thanks to the Rewards Pool model for HIVE & LEO, users have built-in incentives to create posts, threads, shorts, videos and comment on other users' content. This is an awesome aspect of Hive but does that mean we should overlook the Consumer of content that reads, bookmarks, shares, stakes hive, trades hive assets, etc.?

On traditional social media, more than 95% of all users are consumers. 5% or less of all signed-in users actually create anything unique.

We've always measured our KPIs (Key Performance Indicators) in a similar fashion to Web2. We supercharge them because we have access to a lot more data thanks to the Hive Blockchain.

With our new Proposal live to grant us the funding we need to onboard 10 more ecosystems like Dash (Solana, ChainFlip, ChainLink, Arbitrum Foundation, Base, etc.), we have seen a few people say that they don't like the way we add consumers to our total MAUs figures. Even though this is an industry standard practice.

That all being said, INLEOs Creator-to-Consumer ratio is absolutely unmatched in the social media space. More than 38% of all INLEO signed-in users are Creators. The rest are Consumers who interact with content/features on the site but don't uniquely create their own content.

That is far and away superior to other Social Medias.

Data - New Real-Time Dashboard

The new Real-Time INLEO User Stats Dashboard is LIVE! Sign in and view it at https://inleo.io/stats.

A few people have pulled sample sets of data from Hive and used them to try and tell people how INLEO's "real" user matrix breaks down. The average user, investor and HIVE Stakeholder is not going to spend their time pulling SQL data and sifting through it. They are left believing whoever tells them the story of the data they see. Whether that be our posts or someone else's.

We understand this and can see why people are concerned. To address these concerns, we decided to Open the Kimono on our data, what we're gathering and how we interpret it.

These concerns came up over the past few days and yesterday morning, I decided to tell the entire INLEO Dev team to shift priorities for 1 day so we could build a Dashboard with Open APIs and allow any stakeholder on Hive to access the data, in real-time.

Not only can you see the final numbers in real-time, you can actually Download the raw data that we are pulling from the Hive blockchain so that you can reproduce the figures shown on our dashboard.

Normally, you'd need access to certain things, knowledge of SQL and a lot of valuable time in order to pull this data.

We want to squash all the beef and end the debate around our data. We believe in what we are doing and the ~30M in HIVE POWER that is voting for the INLEO DHF Proposal so that we can rinse & repeat our "Join INLEO, Earn Dash" campaign with 10 other $1B+ crypto ecosystems also believes in what we're doing.

We want to make sure that everyone has a level playing field when it comes to data. Full transparency. No making up data or choosing sample sets.

Monthly Active Creators (MACs)

We still track and measure our Monthly Active User count as a combination of the following metrics:

1. A Monthly Active Creator (MAC) is someone who creates posts, comments, threads, shorts or long-form videos on INLEO
2. A Monthly Active Consumer is someone who interacts with any content on the INLEO site but does not create anything. There are many other buttons to interact with content than just creating it: this can be bookmarking content, sharing content, voting on content (manually, as we are able to exclude autovoters), staking HIVE, trading via their wallet on https://inleo.io through LeoDex, etc.)

On the Dashboard, we decided to show Monthly Active Creators (MACs) since this seems to be the number that most on Hive want to see clearly and in real-time. With transparent data to back it up.

That being said, we still have the ratio of Creators to Consumers and the total User count on INLEO.

Not every user who uses the platform is going to create unique content. That is okay! Don't we all want more consumers for the content on Hive? Don't we want more people buying HIVE and staking it?

We still account for those metrics but this Dashboard will prominently display the "Creators" figure as a KPI for INLEO's Success.

HIVE POWER & LEO POWER of Active INLEO Users

This metric was called into question by pulling a random sample set of data. We decided to pull all of the data of users who are actively creating and voting for content on INLEO.

29,356,043 HIVE POWER and 17,831,255 LEO POWER has actively voted on on INLEO in the past 30 days.

MAC Trend and Signups

The trend of Creators is displayed in the middle of the page. It currently goes back to September, 2023, where INLEO had just 1,054 creators on the platform.

ICYMI, INLEO's UI was not in the same place in late 2023 that it is in today. We were adding a lot of experimental features and still building the core "Project Blank" product that you see today.

As that was released and the UI made dramatic improvements in both stability and feature set, we saw a significant rise in MAUs and Monthly Active Creators. Throughout 2024, we steadily grew these numbers and fostered a strong community on INLEO through out various marketing initiatives.

I met Joel in Croatia at HiveFest 2024 and we immediately hit it off. He wanted to bring the whole Dash community to Hive and get them active. He had a few requirements:

1. Users needed to be able to sign in with Dash
2. Users needed to be able to seamlessly trade/interact/transact with Dash
3. The UI needed to look like it was built with Dash in mind (Payouts displayed in DASH, theme colors, etc.)

I said that all of this was possible and that Dash is a very large ecosystem with a heavily active Userbase. If we could make this happen and collaborate with Dash, it would have a signifcantly positive impact in our Monthly Active Userbase.

Some of the users coming from Dash would become active creators on INLEO - creating threads, posts, shorts and videos. Some of the users coming from Dash would become active consumers on INLEO - interacting with content on a regular basis.

The success of the INLEO x Dash campaign has been felt dramatically and it is seen very clearly in the data. Toward the end of 2024, INLEO exploded in terms of growth.

As with many things, you have significant rise upwards. A lot of new users try the platform... They may make 1 or a few threads and then leave. That's all okay. The key is: can you settle somewhere in the middle? We're all familiar with that chart in crypto: you start low, spike super high and then return to the median.

That is a positive thing if it happens when you're trying to grow a userbase. It means that you brought in a spike of attention and signups and some of those people stayed. Others may not have stayed.

We account for this in our data. We also found some heavy bot activity (across all of Hive, not unique to us) around the end of December/the period ending January 4th). This has been one source of criticism on our blog post about the 2024 user stats on INLEO, despite us saying that we accounted for these bots and do not include any known AI/bot accounts on INLEO User Stats. Any known AI/bot accounts were accounted for in our data and removed from all the charts and historical data. This can be seen transparently on the Dashboard UI and if anyone downloads the raw data:

Full Transparency

The raw data download is nearly 1GB. We're working on the ability to compress and share the data more easily. Check back on the Stats dashboard regularly for updates. We want to make sure that anyone on Hive can easily download the raw data that the Dashboard pulls every 24 hours in order to verify its accuracy.

The Future of Hive and How to Make HIVE's Market Cap Grow

our vision of the future. Collaborating with the largest projects in crypto and bringing them all to Hive. Just like we did with Dash

We believe that partnering with 10 more ecosystems like Dash is how we'll see this ecosystem flourish like never before. These ecosystems that we have lined up have multiple billions of dollars in market cap. They have everything from your average user to your largest whale. It's important to make them understand Hive and bring them over to Hive.

Our partnership and collab with Dash made it perfectly clear to us and everyone else: allowing these ecosystems to use INLEO as if it was built for their ecosystem, while letting Hive be the middle layer is the key to success for Hive's future:

1. Sign in with their preferred crypto wallet
2. Create content and earn in their preferred crypto
3. Trade, engage and transact in their preferred crypto

Questions, Comments, Concerns, Feedback?

Defining and interpreting data can be messy. Everyone has their own definitions and has their own agenda. We have an agenda and so do others.

What doesn't lie is the raw data. We hope this dashboard can serve as the nail in the coffin on this conversation about data and user activity on INLEO. We made the dashboard radically transparent and you can download the raw data and re-run it yourself to reproduce the exact numbers displayed on it.

We know that this can be messy and confusing. We know that there are both supportive and opposing viewpoints on INLEO, our data and our proposal.

We are open to all of the feedback and how we can improve. We want to make Hive thrive. We want to see this platform flourish with millions of monthly active users - creators and consumers - we want to see more listings for HIVE on Centralized Exchanges and Decentralized Exchanges. We want to see more HIVE POWER staked and actively curating content.

Just like we did with the INLEO x Dash collaboration, we can do this with the next 10 collaborations to come.

If you support these ideals and want to see Hive grow to new heights and the market cap of HIVE expand like never before, consider voting the INLEO Proposal on Hive's DHF. We hope that we've been radically transparent with all of our data and that our relentless commitment to making innovative technologies on Hive has proven that we are loyal to this chain and want nothing but collective abundance for every Hive user, consumer, creator, investor and innovator.

• https://peakd.com/me/proposals/332
• https://ecency.com/proposals/332