Hello, lovely people, welcome back to my blog. We will discuss building a personal brand in the Web3 industry. You know, in Web 3, your brand matters a lot, and it is like your wallet. In Web 2, like Twitter, Instagram, and Facebook, the platform owners control their audience, but Web 3 is totally opposite. Because in Web 3, you own your following, your identity, and your content. That's Building and an essential personal brand in Web 3.
Trust signal for the Artist, Investor, Developer, & the content creator
This is the space that is evolving rapidly, and we can say it is still young. The brand is a Trust signal for the Artist, Investor, Developer, and the content creator. You can even go for it without an Identity because it is decentralised, so it is not necessary to reveal your identity. But if you want a Reputation, then yes, brand is a crucial aspect. When you interact with others, those people can start trusting you and they start believing that they are engaging with a real Person. So what I am saying is that anonymity is a common thing here and allowed, but if you want a reputation, then yes, a brand is very much important.
If you want to stand out in a decentralised crowd, then yes, a personal brand can help you. So now the question is how you can do it, how you can build it. So let's discuss more about it.
Authenticity, Show up and give back, and decentralised identity
The first thing you have to do is prove your authenticity. So, how can you do it? You can share your Wins, your journey, and your failures, and this way you are showing transparency to other people. You have to let people in when you are creating a new NFT and Dapp. And you have to show consistency by interacting with the people, and for this, you can use a web 2 social media platform, and according to me, Hive is the best for you.
Talking about another key, which is "Show up and give back," in this, you can join open source projects and DAO communities. The other thing is that you can also help other people. So what matters a lot is your presence in groups like Discord, Twitter, and forums. If you show your Activeness, this will build trust among the people.
Third is decentralised identity, and there a platforms like Ethereum Name Service and Lens protocol, and more. These platforms can help you to attach your on-chain presence. So this way you can increase your recognition among the people, then people start recognising you with this handle, so this is also important in brand Building.
We have talked about community in yesterday's post. Again, I want to share about the community because the community is the most important thing in Web3. You have to interact and engage with the community, and this will lead you to success in the whole community. People start trusting in you, which means you have built your brand. You can take my example, I have been here since 2017, and now whenever I want to buy or sell, in other words, if I want to do P2P, then people easily trust me. They send their asset first for the deal. So this trust is my brand on the Web 3 platform.
I hope you liked this information. Please do not forget to share this article on social media so that they can understand the branding on Web 3. Share your opinion regarding this information. I will meet you in my next blog. Till then, take care.
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 | Hi I am lucky ali from gujarat, india. I am a crypto enthusiast, blogger, and SEO developer. You can find me on hive, twitter and discord (Lucky Ali#6343). Sharing is caring. Thank you, hive family ♥ |