Hi there, this is Lucky Ali, and you have landed on the post where you will get exactly what you are looking for. Tech is not the thing that always helps you to stand out; it is branding, too. It is very important that how you present your project and branding helps you to do this. So, if you want to build a great strategy for your project, you have to focus on branding, and in this, we can include names, logos, and narrative, and here we are going to discuss all three.
The Power of the Logo
The logo is not just a mark, but it is more than that. Even if the project has great use cases, but it does not have a good logo, then it is not a good sign. You know that if the project has a good logo, then it is a sign of trust. You can see that Bitcoin, Ethereum, Dogecoin, Hive, and Shiba Inu are easily memorable, and they are making a huge impact when we see the logo of these coins. A logo indicates professionalism. Which is why the logo is the most powerful weapon for promotion.
Logo is not just mean to look good but it should represent the value of the project and the aim of the project. For example, a logo can show decentralization, security, or innovation. When it comes to meme coin logos then they represent the memecoin community. Authenticity is the most important to win any person's loyalty.
What’s in a project Name? Everything.
The cryptocurrency project name is the first impression. The project name should represent what the project is about. It must be short; if possible, it can be remembered easily. Sometimes, just two words tell the whole story, so now you can understand the power of a name.
There are lots of crypto projects that you can check out their names and you know they went viral immediately after the launch because they are easily memorable and community-driven. pancakeswap, sushiswap, uniswap, chainlink, polygon, avalanche, solana, and more.
Narrative Is the New Whitepaper
Narrative is indeed another whitepaper that drives engagement. Just remember the old days when whitepapers were the main tools of storytelling. Technical documents matter, but narrative is important.
How the protocol works is a nice explanation, but we can't consider that as a whole narrative. A perfect narrative is powerful; for example, Ethereum's "world computer" was very powerful, which helped developers to imagine the possibilities and work for it. Similarly, the most powerful narrative that we have been hearing for a long time is 'digital gold', which is used for the legendary Bitcoin.
To dream bigger, the narrative is the most crucial part of the project, so we can't neglect that. So after the logo and name, we must need to consider narrative a powerful weapon of branding.
Concluded
Not only in the crypto field but anywhere you go, you can see that identity is life. A great project with solid use cases should convince you that they have something for you and branding is the way to say it. What is your opinion regarding this information? Let me know in the comment section. Now I am ending this post but I will soon meet you in my next blog till then take care and b bye.
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 | Hi I am lucky ali from gujarat, india. I am a crypto enthusiast, blogger, and SEO developer. I am always interested in learning new things and having new experiences. You can find me on hive, twitter and discord (Lucky Ali#6343). Sharing is caring. Thank you, hive family ♥ |