LeoAds - The Impact It Can Make On The Overall Leo Economy
Being able to promote to a growing community of crypto users is beneficiary for newly launched or developing projects. Leofinance is quite the space for this judging that the user base is intentional and unique, that is in comparison to cryptocurrency media out there.
Content Value Of Leofinance vs Cointelegraph
I’ve been running a lot of numbers lately on how to strike green content that actually draws traffic to you, but the thing is, most platforms do not exactly understand the importance of “user retention” and so they focus more on just getting that search engine traffic.
A website pulling in 50,000 monthly visits with a bounce rate below 65% is better than a website with 150,000 monthly visits with a bounce rate over 85%.
What is the bounce rate? - it's simply a metric that shows the rate at which a visitor exits your website after viewing the first page.
So Why is 65% better? Lets see the data showing traffic behaviours on the leofinance and cointelegraph website.
From the above data gotten from similarweb.com, professional marketers would know without a second thought the leo space is a much better ecosystem to promote products than cointelegraph is, why?
Pay attention to the “Bounce Rate”, “Page Per Visit”, and “Average Visit During”.
One determines the others and can reflect how valuable the content of the ecosystem system is, so when we say there’s better content filtration on leofinance compared to the attention media, it is true.
I’ve seen websites with 20k - 40k visits with a bounce rate of 99% and visit durations of like 1 second, advertising through these channels is a waste of money.
That said, the average visitor spends about 6 minutes on the leofinance website and visits at least 4 pages, almost 7, this is enough time to capture or extract value from the visitor.
How?
Ads need to be seen, and considering that a medium like cointelegraph can only retain a user for like 1 minute to 2, we can say leo has a much higher capture rate.
When users spend more time on a platform, they get to notice many things, and these are they people advertisers need, because in real sense, they are the potential buyers.
Leo Token - The Strongest Layer 2 Token?
Don’t beat yourself over the current price value of leo token, the entire cryptocurrency market is a mess anyways. Think of what is being built. I can’t help but see leofinance be bigger going forward, there’s more value to digest here than there, I can tell you that.
With advertisers realizing this, there will be lots of in-flow of value via displayed ads and leo stakeholders will benefit from this. Having this added stream of income to incentivize the leoverse is something I fine very impactful and overall, hive can benefit from this.
What would be a potential set back would be that being an open blogging platform, just about anyone can create content and boost it to the top of the page. However, having thought of everything, it still benefits the leo stakeholders as the token market would experience value flow.
Plus, as it gets more competitive to rank on the top trading page when organically, people with an already built audience can beat your promotions, people will result in buying ads space. It proves better because not everyone visits the trending page anyways, some just stay on their feed and your promoted posts can’t get there, can it?
But ads can as they flow from pages to pages and overall, this will have a great impact on the leofinance economy.