It is not news that LeoFinance is one of the best communities/platforms on the Hive blockchain that rewards content creators for producing quality content. However, crafting high-quality and engaging content takes time and a significant amount of effort that many people are unwilling to invest in content creation that can only generate revenue for a short period (7 days).
LeoFinance has given careful consideration to the limitations of rewarding engaging content within a brief timeframe and has devised a solution by collaborating with creators who produce evergreen content—posts that consistently drive traffic to LeoFinance.
Understandably, not everyone can create SEO-worthy posts. Honestly, the guidelines may seem to limit, but they ultimately encourage positive posting behaviour. The bottom line is that not every post can rank on Google or other social platforms. Nevertheless, there are alternative methods you can explore to ensure that your content continues to generate views in the long run.
Writing evergreen content on Leofinance
The first step is to write substantial articles that provide value. The simplest way to create value is by paying attention to trends and engaging in conversations about subjects that capture the attention of those in your social group. For instance, I belong to a community consisting mainly of Hive newcomers, so my content is geared towards offering them value. I achieve this by writing about things that can enhance their Hive experience and productivity.
Value is generated when you address a demand. Therefore, your objective as a creator is to understand what people want to read. After solving this problem, the next step is to effectively communicate the information to those who need it. This can be the most challenging part. No Hive algorithm promotes your content. The Web 2 space is no better, as gaining visibility requires effort. Therefore, you must make tangible steps to overcome these bottlenecks.
PROMOTING YOUR CONTENT ON WEB 2 PLATFORMS LIKE TWITTER.
1. Joining Web 2 communities.
Twitter provides a unique opportunity to connect with millions of people in the Web 2 space and direct some of your web engagement towards Web 3 PLATFORMS like Hive/LeoFinance. If you have an active following on Twitter, you can leverage this to your advantage.
For instance, I have over 5,000 followers on Twitter. Although I cannot ascertain the number of active individuals on the list, I am aware that creating content that is relevant to this community can significantly boost views over time. Therefore, it is a priority for me to create content and follow Web 3 communities on Twitter to expand my audience base. This involves participating in discussions and engaging with other creators within the niche.
2. Obtaining a verified badge.
Acquiring a verified badge on Twitter, which costs around $8, is another distinct way to enhance your visibility and credibility on the platform. The Twitter algorithm prioritizes tweets from verified accounts. Therefore, in cases where you don't have a large following, your posts/comments are more likely to rank higher for most people. I have used this approach to grow the @hivenaija-fpl mini-league to over 40 teams in just a week by tweeting about it in response to official FPL tweets. Here are the impressions from my major tweets:
3. Pinning and bookmarking tweets for your posts.
LeoFinance already encourages creators to share their content on Twitter (if you're unsure how to do this, click here). However, you can take it a step further by pinning tweets to your LeoFinance posts and threads on your Twitter profile. This becomes the first thing visitors to your Twitter profile page see.
Twitter also provides the unique feature of bookmarking tweets. You can categorize each Hive link shared on Twitter and occasionally retweet them to reach a wider audience. This can aid in obtaining new views and clicks over a more extended period.
4. Exploring advertising your content on Web 2 platfroms.
If you earn a decent income from blogging on Hive, it wouldn't hurt to allocate some funds to monthly advertising. This will help draw traffic to your page.
Facebook offers some of the most budget-friendly ads, but you must be careful about how you promote Hive/LeoFinance-related content on Meta for your ad to be approved. Twitter is a more affordable yet somewhat expensive alternative.
Conclusion
These are my tips on how you can promote your evergreen posts. Please keep in mind that creating these posts takes a lot of time and effort. It would be a shame to let them get lost in the vast amount of content on Hive. These posts have the potential to generate income for you, so it's important to give them the attention they deserve.
You can apply these tips to other social media where you some presence. The goal is to continuously put your work out there for people to see. The more people who click and read your post, the more $LEO you earn in the long run.
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