There are a lot of things taking place with LEO.
After the most recent AMA, it does appear that many things, long discussed are going to see the light of day. This is important because it has an impact upon page views.
This is another topic we discussed more than a year ago. During that time, we had the addition of LeoAds, along with their disappearance. There were financial along with technical reasons for that decision.
Ultimately, the Leo team is working on an ad revenue platform that is clean-sheet for Leo. There is no affiliate type program. The ads that will show up are going to be sold by Leo into the market. This is similar to how many digital platforms handle their advertising.
Why would anyone advertise on Leo? The answer to that is simple: eyeballs. There is no other reason.
This is where page views enter. If the activity on Leo is greater, the ad revenue will be more as a higher price can be charge.
Fortunately, in my view, things are about to explode.
Daily Page Views Moving Up To 100K
At present, the traffic on Leo, in relation to the rest of the Internet, is pathetic. Above is a screenshot of Simpleanalytics, shows the page views for the last 30 days.
One positive is they are fairly consistent. So we have an established baseline to work from.
That said, when we are looking at 12K-14K per day, how can we expect 100K (per day) by November? That is more than a 7x.
The answer to this resides in some of the additions we are going to see roll out. If the timeline is met, some of these will start to emerge tomorrow. After that, we should have an update within a couple weeks, depending upon the bugs that are found.
As long as things work from a technical perspective, we should see all of this out by the middle of August.
Here is what is what should have a great deal more impact.
Leaderboard
Everyone loves gamification.
This seems to be a way to get people excited and active. Many people have a competitive streak, wanting to see their name high up on lists.
For Leo, this means having a leaderboard that consistently works and provides up-to-date data.
Many are aware this was done before and it didnt work. The difference is we are now dealing with Leo's own HAF server that can pull the SQL data.
Coupled with this is a new leaderboard that was shown earlier.
As we can see, there is a daily, weekly and monthly total. My suggestion was also to have on there a lifetime count but we will see where that goes.
While this could be the basis for some contest and other paths to rewards, it is also a way to get the competitive juices flowing. How many want to see their name moving up the list?
All of this is tied to engagement. While there are a couple of methods tied to LP and referrals, a lot of it is based upon activity (threads, blogs, comments).
Leoshorts
Here is another feature long discussed that appears ready to roll out.
This is akin to TikTok on Threads. It is also the first encounter with some of the phase in process.
To start this discussion, let us take the end result. We are going to have a page that is similar to YouTube. That mean a dedicated spot for LeoShorts which are uploaded as threads. Much like YT, people will be able to view the shorts by going to the page.
Naturally, if we are dealing with threads, they will also appear on the areas we view NOW. There will be some on the Latest and For You feeds. We can also rethread them or drop them into threadcasts.
We might find the UI change is delayed when the feature is added. This is for technical reasons to ensure the feature is working first. From what was said, it was a major undertaking to build this, including an entire revamp of the back end.
Nevertheless, it is not outrageous to think of thousands of short videos uploaded over the course of the next three months.
This is important because it is cumulative. The video database is one that grows. Hence, each new video simply adds more content to be consumed.
Recommend Feature
The final feature that we will discuss is the recommend engine. This is vital for not only threads in general but also shorts.
When one is scrolling finding similar content is crucial. This is what sites such as Facebook and YouTube excel at. They provide more content for you to watch. Platform such as Netflix do the same thing.
One of the reasons I know a 7x in page views is possible is tied to this.
The biggest problem with threads, at the moment, is we have a couple years worth of threads that do not exist. They are there but they never get view. This is more than 1.5 million threads that are left for dead.
A recommend engine brings that back to life. Naturally, it will focus upon newer stuff to match up but the older stuff will be accessed.
Most people simply look at the Latest page and see the last 10-15 threads. That is what gets viewed. We discussed the For You feed, one that has a recommend feature, yet the majority do not utilize it. That said, it is improving and more are starting to venture there.
Leo is going to copy a feature that is already in place with the blogs. If you scroll to the end of a Leo article, you will see a recommendation. This is a thread that the machine learning engine thinks could be of interest.
This is going to be implemented for threads. Hence, if you open up a thread, another one will be recommended for you.
Naturally, if we are reverting back to the idea of LeoShorts, if you open a short, another will be recommended to view after the first one.
Do you see how this can compound?
As an aside, I will be doing something about how to excel in this environment and use these tools to make yourself stand out after they go live.
How do you think the chart above would look with daily page views at 100K? That would put the monthly total near 3 million. For the online world, that is still small but it is putting Leo at the level of respectable.
Of course, Ad Revenue is part of the tokenomics, something that we always have to keep in mind.