I think you hit it on the head. The focus of Leofinance makes it ideally suited to be marketed outside the Hive ecosystem.
For two years I have stated that if people on Hive want to market this place, choose an app and get behind it. That targeting is what enables success. You are right, the general focus of Hive makes it impossible to truly market. The gamers are different from the Dporn people who are different from the bloggers who are different from the traders.
That is why the community mindset makes sense. Yet for some reason, it has not translated into the marketing around here.
RE: Can LEO/ETH help Hive?