Hey all!
I know it's been quite a while since I posted here, and I just wanted to let you know that I haven't forgotten you! I've just been a little preoccupied with a serial storytelling experience with a "choose your own adventure" aspect called The Hunter's Instinct, which I have undertaken over at the Scholar and Scribe community over at @hive-199275. Scholar and Scribe is an amazingly talented community of writers/authors coming together to showcase and support high quality narrative-driven and creative writing with their own 2nd-layer tokens designed to reward both posters and curators. Check it out, you won't be disappointed!
In this process, I have been experimenting with using different frontends on Hive to see how to best take advantage of each of their unique utilities to help me get my content out there in front of people who might want to see it, and I think I MAY have found the best system to both increase exposure to my content and increase the rewards I receive for the time I spend in creating it. And, as the title suggests, Ecency Points - or EP - play a significant role.
Many of you already know of Ecency. There are many who I've spoken with who both like and dislike many different aspects of the platform, such as the lack of analytics tools like what PeakD has or the lack of a true 2nd-layer token like what LeoFinance has. But what Ecency lacks in utility in these realms, it makes up for in the utility of its EP system and the incredible mobile app they've created! Today, I want to talk about how to use Ecency in partnership with your preferred frontend app to increase the visibility and returns of your content.
Personally, I prefer the QOL tools that PeakD offers to its users. The ability to analyze where interactions are coming from, how your posts are performing, and an at-a-glance analysis of your account is really nice, but the true value exists in the templates tool that they've implemented - in my humble opinion. Others who've used the platform for longer could probably sing more praises, but from a utilitarian perspective, the ability to create templates for your posts that you plan to use over and over again (like I am with my serial novella, or even just setting up the footnotes for my general posts like this one) is a significant quality of life improvement over having to constantly reconstruct these elements every time I go to post something for you beautiful people to read.
However, when I post from PeakD - unless I want to spend 5+ HIVE to promote a post - that content doesn't tend to get a whole lot of attention unless the timing is just right. For a post like this, I'm not too worried about it "performing well". Those who are meant to see it will see it, ultimately. That's when I started looking at Ecency's EP system more carefully. To purchase EP, 1 HBD will get you approximately 500 EP. With that amount of EP, you can run a promotion on a post for about 4 days. During that time, your post is being put in front of people browsing in a number of different communities and topics. Now, it's important to ensure that what you're promoting is interesting and valuable enough to compel a potential reader to actually click on it instead of ignoring it with a huff of annoyance that it interrupted their scrolling momentarily. However, what this does is greatly increases the reach of a post that would normally be limited to just one community space and whoever is following you, and it reduces the perceived "need" for crossposting - which I know that I myself have unfollowed some creators who are habitual crossposters because they clutter up my feed.
Running a promotion for that amount of time with the rewards payout set to 50/50 HP/HBD allows you to potentially recoup the 1 HBD investment you made at the start almost effortlessly! I have a few friends that boost their posts for the same amount of EP instead of promoting them, which allows them to recoup the investment and an additional bit of profit as well. Though this is definitely a slower build, there is less of a gamble with it. A boost will result in a definite return where a promotion could perform very poorly and you lose out on the initial investment.
Additionally, if you use Ecency to conduct your audience engagement, you mint EP for free just by using the platform. This is a more gradual buildup, but you can still generate a ton of points for free just by interacting normally with your audience!
So where does the partnership come into play? Well, for me, I have been using PeakD to compose my posts - fully utilizing the QOL improvements that their templates tool provides me - and then I can either choose to schedule the post from PeakD OR I can then copy-paste the post into the post editor on Ecency and post directly from Ecency. Either way is perfectly acceptable, but the latter of the two will generate approximately 15 EP just for posting from Ecency. Using these tools in symbiotic partnership, I can maximize my efficiency in drafting and publishing content, then promoting the important posts in an effort to increase their visibility and generate greater rewards from them. A personal witness to this strategy is the difference between a post I used EP for and a post I published just using PeakD: EP promotion resulted in a 60.66 HIVE payout and PeakD-exclusive resulted in a 3.42 HIVE payout. I'm happy with both, but those numbers are hard to argue with!
Ultimately, I just hope that people enjoy what I create for them. But, if I can increase my rewards for the time I spend in creating said content, that's obviously a plus too!
So, that's all I have for y'all today. I know this is likely a "no-brainer" kind of thing, but I know that I for one did not realize the true value of Ecency until just recently. I was using it because it was familiar and what I started out with. Now I'm using it with intentional purpose: to promote the content that really matters. Thank you for your time and attention, I hope this was helpful to someone!
As always, take care of yourselves and each other, and stay thoughtful!
Your friendly neighborhood dork,
~Thinkr
| Connect with me! | Join my live streams! |
|---|---|
| All my links | My Vimm channel |