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It's so pleasing to know that almost everyone on this platform must have heard of the word copywriting. Well, most people have heard of copywriting a few times but not everyone knows what this amazing skill entails.
A few months ago I had a few digital online courses which copywriting happens to be one of them. I took the courses for just $44 which is about 20,500 naira in Nigeria currency.
On this very platform where I took this course, I happened to be one of their verified courses marketer which makes me have the privilege to share their images on any platform. You can click on the image source if you'd like to offer the course.
Right before I started learning copywriting, the only thing I knew about copywriting was the spelling pronunciation 😅😅. Well, I took the course and I was well-grounded on the concept of copywriting and how to be a good copywriter.
WHAT IS COPYWRITING
Copywriting is a marketing skill that allows you to skillfully write to business audiences or customers to make abundant sales for the business products.
A question might stimulate your mind that "Why do we need to get a copywriter to make product sales?". Well, I had the same thought while I was taking the course.
Copywriting is far beyond just putting a bunch of words together to make sales because if that's the case every business owner would automatically be a great copywriter. Which means copywriting would somewhat not exist.
In this regard, we get to view the advantages of having a copywriter in a business organisation.
Sync your sale with the message
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When a copywriter writes to make products sales, he or she must have passed quite a lot of messages to the prospective buyers. These messages always get synchronised with the product's sales. This can be quite tasking for someone who doesn't have the copywriting skill.
Saves your time as well as your worker's
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Getting a copywriter for your business will not only give you abundant sales but also saves you and your other employees the stress of having to worry about how to make a product sale as the copywriter will solely face the task for the betterment of the business.
Gets you more leads
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A copywriter tries as much as possible to understand the customer's or audience's desires. Knowing this gives a copywriter the ability to get more leads for the Business
Makes your business advertisement direct
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Customers love it when they get products advertisement as direct as possible. Knowing this as a copywriter gives an effective idea on how to make products advertisement as direct as possible and this is somewhat a huge advantage to the business organisation.
Hasten the CTA strategy
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CTA basically means Call To Action. This is the ability to make your audiences or customers check out your product right from the point of advertisements. A copywriter makes the CTA very fast for the business products by making some catchy write-ups for every advertised product.
Having this skill will definitely erect your business from acorn to oak.