🌿 Fresh new Fundamental Analysis, this time: Ultra 🌿
The twenty-first century has brought along with it many unique innovations, hitherto unconventional. One such innovation is the advent of personal computer gaming, abbreviated as PC gaming. It has become a source of in-house entertainment for a new generation of young people, further exacerbated by the covid-19 pandemic which forced the whole world indoors and further reinforced the importance of PC gaming as an entertainment medium.
Apart from this, the financial dimensions of PC gaming are huge. It is a multi-billion dollar industry, currently valued at about $32 billion whilst growing at a rate of 12% per annum. However, as is the case with almost all big industries, the gaming industry is also dominated by a few influential players such as Apple, Google, and Steam, etc. which all charge quite a high proportion of revenue share on game sales. Ultra aims to change that.
It commits to charging only 15% of revenues shares on game sales while giving the rest to developers and gamers. The risks involved are also quite significant because as mentioned before, this industry is already sort of controlled by a few bigwigs which have millions of active followers and control major proportions of the industry as a whole.
What is Ultra?
Ultra can be called an alternate gaming platform for new content creators and game developers. Since these big corporations have so many users, they have taken to providing their customers with services through application stores that contain hundreds of thousands of games. This creates a huge catalog of games, some of which are perhaps substandard. In such a situation the consumer may get overwhelmed in selecting the kind of content which appeals to them. This is a major factor in the disenfranchisement of new developers. New games are continuously being developed but since they aren’t popular enough, they fail to become a priority for the consumer.
Ultra aims to break this monopoly of a few big names in the industry by reducing the percentage of a revenue share it takes from developers and paying them on time, something these big corporations leave until the end of the month. In terms of its user interface, it is somewhat similar to Steam, one of the major stakeholders of the gaming industry. Ultra maintains a proper gaming library with an extensive collection of video games, in addition to a marketplace to purchase these games.
Ultra technology and System architecture:
Ultra uses blockchain technology for its operations which is its defining feature. It is based on EOS.IO which is the most common blockchain protocol. EOS is the cryptocurrency used for this purpose. Blockchain is a type of unconventional technology which focuses on decentralization and distribution of data, making it virtually impossible, or at the very least, difficult to hack.
This provides an additional security blanket. Transaction confirmation speed using EOS is minuscule as compared to other mediums such as Ethereum and Bitcoin etc. Players can start playing their game without waiting for data to be downloaded, as it processes real-time while the game is being played. The image quality is also superior and no extra infrastructure is needed while using Ultra.
Ultra Features
Ultra Go App:
There is also a mobile application called Ultra Go which keeps consumers up to date with the latest news and features, making it easily accessible and portable. The consumer would also be able to purchase games using this app.
Desktop App:
Similar to the mobile application, the desktop app is also quite uncomplicated and features an archive or a “library” of games out of which the gamers can choose the one they like.
Play Immediately:
Players can start playing their game without waiting for data to be downloaded, as it continues to proceed while the game is being played. The image quality is also superior and no extra infrastructure is needed while using Ultra.
Earn Money:
What’s even more exciting is that consumers can earn money in the form of UOS tokens, which are cryptocurrencies, by watching advertisements that would be profitable.
Resell games:
Ultra allows consumers to resell used video games after purchasing them. Something which other big platforms such as Apple and Stream do not offer.
Unique Technology:
Ultra gaming platform uses a Software development kit or SDK which is a kind of toolbox offering a variety of software tools to be downloaded easily. Ultra uses this technology to create different applications for the end-users.
The Takeaway
PC gaming has become a household hobby nowadays. According to an estimate, 1 in 3 or about more than 2 billion people on planet earth now play video games. The scale is huge and to limit this industry in the hands of a few big corporations is unjust. Ultra has realised this and is working to make gaming more accessible for the general population. That is perhaps the main thought behind this whole establishment.
Obviously, going against the status quo is a challenge and Ultra is putting itself up to a herculean task. However, judging by its impressive rise to prominence and its choice of using blockchain and cryptocurrency, it is doing quite a good job. The usage of UOS tokens is also ingenious. Corporations such as Apple and Google are not using cryptocurrency for now, and perhaps in this aspect, Ultra is miles ahead of them.