KEY FACTS: Metaplanet, a Japanese investment firm, is the first publicly traded company to acquire Bitcoin in August 2025, purchasing 463 BTC for $53.7 million amid a 5% price dip, bringing its total holdings to 17,595 BTC, valued at over $2 billion. This reinforces Metaplanet’s aggressive Bitcoin accumulation strategy, aiming to hold 1% of Bitcoin’s total supply (approximately 210,000 BTC) by 2027. The firm, now the seventh-largest corporate Bitcoin holder globally, funded the purchase through perpetual preferred shares and has seen its stock surge 1,840% since adopting Bitcoin as a treasury asset in April 2024.
Simon Gerovich/ X
Metaplanet becomes the First Public Firm to buy Bitcoin in August
Japanese investment firm Metaplanet has emerged as the first publicly traded company to capitalize on a recent price dip in August 2025, acquiring 463 Bitcoin (BTC) for 8 billion Japanese yen ($53.7 million). This strategic purchase, announced on Monday, August 4, 2025, emphasizes Metaplanet’s aggressive Bitcoin accumulation strategy and cements its position as a global leader in corporate cryptocurrency adoption. With this latest acquisition, Metaplanet’s total Bitcoin holdings now stand at 17,595 BTC, valued at over $2 billion, making it the seventh-largest corporate Bitcoin holder worldwide.
Metaplanet has acquired 463 BTC for ~$53.7 million at ~$115,895 per bitcoin and has achieved BTC Yield of 459.2% YTD 2025. As of 8/4/2025, we hold 17,595 $BTC acquired for ~$1.78 billion at ~$101,422 per bitcoin.
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Metaplanet’s acquisition comes on the heels of a 5% price dip in Bitcoin over the weekend, with the cryptocurrency trading at an average purchase price of approximately $115,895 per coin for this transaction. The firm’s decision to buy during a market downturn reflects its long-term commitment to Bitcoin as a core treasury asset, a strategy that mirrors the playbook of American business intelligence giant MicroStrategy, often dubbed the pioneer of corporate Bitcoin adoption. While other firms hesitated, Metaplanet acted swiftly, reinforcing its reputation as “Asia’s MicroStrategy” and demonstrating its belief in Bitcoin’s resilience despite short-term market fluctuations.
The purchase follows a significant wave of corporate cryptocurrency buying in the last week of July, during which 16 firms collectively added over $7.8 billion worth of crypto to their treasuries, according to Cointelegraph. However, Metaplanet’s August move marks it as the first to publicly announce a Bitcoin acquisition this month, setting it apart in a competitive space of corporate investors.
Under the leadership of CEO Simon Gerovich, Metaplanet has set an ambitious goal to acquire 210,000 $BTC, which is equivalent to 1% of Bitcoin’s total supply, by the end of 2027. With its current holdings of 17,595 BTC, the firm is already 8.4% of the way toward achieving this target. This latest purchase proves Metaplanet’s disciplined approach to accumulating Bitcoin.
To fund its aggressive Bitcoin strategy, Metaplanet announced on Friday, August 1, 2025, that it would issue approximately $3.73 billion in perpetual preferred shares. These shares, offering up to a 6% annual dividend depending on market conditions and investor demand, provide a long-term capital structure that avoids diluting common shares or increasing debt. This financial instrument, also employed by MicroStrategy, has proven effective in raising substantial funds for Bitcoin purchases.
According to BitcoinTreasuries.NET, 162 companies now hold Bitcoin on their balance sheets, a significant increase from 112 on May 26, 2025. These firms collectively hold over 3.2% of Bitcoin’s total supply, with top players like MicroStrategy (628,700 BTC), Mara Holdings, XXI, Bitcoin Standard Treasury Company, Riot Platforms, and Trump Media leading the pack. Metaplanet’s rise to the seventh-largest corporate holder underscores its growing influence in this space, particularly as the only non-U.S. company among the top 10.
The firm’s success has not gone unnoticed. Since adopting Bitcoin as a core treasury asset in April 2024, Metaplanet’s stock price has soared, climbing over 1,840% in just over a year. This meteoric rise reflects investor enthusiasm for the company’s Bitcoin-focused strategy, which has delivered a remarkable Bitcoin yield of 349% year-to-date as of June 2025. Despite a recent 20% stock price dip between July 18 and July 22, 2025, CEO Simon Gerovich remains optimistic, emphasizing that the firm is “smarter, stronger, and more efficient than ever” as it pursues its goal of joining the “1% club” by holding 210,000 BTC.
Meanwhile, July saw strong inflows into U.S. spot Bitcoin exchange-traded products, and August began with $812.3 million in outflows, one of the largest single-day outflows in history. This volatility has not deterred Metaplanet, which views Bitcoin as a long-term store of value rather than a speculative asset. The firm’s strategy aligns with that of MicroStrategy, which has continued to accumulate Bitcoin despite market fluctuations, amassing over 628,700 BTC worth more than $72 billion as of August 2025.
Analysts suggest that Metaplanet’s approach is part of a shift in corporate finance, where companies leverage Bitcoin’s fixed supply and decentralized nature to protect against fiat currency devaluation. Japan, in particular, has faced sustained economic pressures, including high government debt levels and a weakening yen, which dropped to record lows against the U.S. dollar in 2024. Metaplanet’s Bitcoin strategy is seen as a direct response to these challenges, offering Japanese investors a tax-compliant way to gain exposure to Bitcoin through the firm’s stock, which is compatible with the nation’s tax-free savings accounts.
Metaplanet’s vision extends beyond simply holding Bitcoin. In a recent interview with the Financial Times, CEO Simon Gerovich outlined plans to use the firm’s Bitcoin reserves as collateral to acquire cash-generating businesses, potentially including a digital bank in Japan. This “phase two” of Metaplanet’s strategy aims to leverage its growing Bitcoin treasury to drive expansion and create new revenue streams, positioning the firm as a pioneer in integrating cryptocurrency with traditional business models.
Additionally, Metaplanet has diversified its Bitcoin-related activities. In December 2024, the firm projected its first operating profit since 2017, driven in part by revenue from selling Bitcoin put options, which generated 520 million Japanese yen ($3.4 million). The company also acquired a license to operate a Japanese version of Bitcoin Magazine, signaling its intent to become a thought leader in the cryptocurrency space. These efforts reflect Metaplanet’s multifaceted approach to Bitcoin, combining accumulation, financial innovation, and media outreach to drive adoption across Japan.
Metaplanet’s rapid ascent in the world of corporate Bitcoin holders is proof of its strategic foresight and disciplined execution. From its first Bitcoin purchase in April 2024 to its latest acquisition in August 2025, the firm has consistently outpaced competitors, surpassing the holdings of major players like Coinbase, Tesla, and Galaxy Digital. Its current stash of 17,595 BTC, acquired at an average price of approximately $100,191 per coin, carries an unrealized profit of over $362.5 million, highlighting the success of its investment strategy.
As Bitcoin continues to gain traction among institutional investors, Metaplanet’s role as Asia’s leading corporate Bitcoin holder positions it as a key player in the global cryptocurrency landscape. With plans to raise additional capital through bonds and stock offerings, the firm is well on its way to achieving its ambitious target of 210,000 BTC by 2027. As Metaplanet continues to execute its Bitcoin strategy, all eyes will be on its next moves. With Bitcoin’s price projected to potentially reach $132,000 by the end of 2025, driven by corporate accumulation and expanding money supply, Metaplanet’s bet on the cryptocurrency could yield even greater returns in the years to come.
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