If you are planning of buying a toothpaste and millions of consumers are trying to do the same thing but what is so important about this toothpaste, the internet is the primary source of information when you are thinking of purchase, you stay glue to your computer visit the site and do you research and out the different in the paste for another.
There are individual site that will help the consumers in considering since you got the flash video TV commercials, pretty images and low financing offers on these sites.
Taking a look at personality on the site but you still don't get all the information you need because the organization as nameless faceless corporation. That where the blog come in the blog is a place where people interact and drop series of information about the product.
Let you twitter this a place where you can access information quick and get a review about any product you need, twitter must user are fast in response and give you all the if information directly. If you just drop a blog about the goods hundreds of people will jump into comment or email giving you experiences about the goods.
Attention.
ļ Buy expensive advertising or get third-party ink from the media. But the web has changed the rules. The web is not TV. Organizations that understand the New Rules of Marketing and PR develop relationships directly with consumers like you and me.