we know there is unpredictable in the cryptocurency we don't know what happen to next moment
source:https://www.fxstreet.com/cryptocurrencies/news/google-reversing-crypto-ads-ban-a-testament-to-blockchain-market-maturity-202106101540
when technology juggernaut Google decided to un-ban digital asset exchanges from using its advertisement services after a lengthy period of almost three years. In this regard, a policy update blog released by the firm stated that come Aug. 3, it will once again allow crypto exchange and wallet operators to advertise “those products and services that are certified by Google.In terms of the requirements that exchanges looking to advertise on the platform need to satisfy, Google requires applicants either to be registered with the Financial Crimes Enforcement Network, of FinCEN, as a money services business (with at least one state as a money transmitter) or with a “federal or state-chartered bank entity.”
Though on paper, this may not seem to be much, the update can potentially allow prominent digital financial institutions — that seek to enable movement between physical and digital assets — to make use of Google’s reach once again, thus enabling their products to gain exposure to an entirely new investor base.
That being said, there are still certain restrictions that are firmly in place. For example, according to the upcoming policy update, a major chunk of today’s up-and-coming decentralized finance projects will be unable to avail the company’s services. “Ads for initial coin offerings, DeFi trading protocols or otherwise promoting the purchase, sale or trade of cryptocurrencies or related products” continue to be prohibited, the notice reads.Lastly, it bears mentioning that crypto service providers, such as news outlets, chart aggregators, signal operators and analytical advisories, continue to remain on Google’s digital black list.
Google has continued to confound the world with its strange policies surrounding the digital asset market, with some even claiming them to be “biased and unfair.”
For example, all through 2018, the search engine giant kept changing its stance on banning exchange-related ads, with the company even blacklisting certain terms — including Ethereum, the second-largest cryptocurrency in the market today — thus effectively curtailing the growth of the sector.
But as the new ad structure comes into effect in just over a month’s time, United States-based crypto aficionados are set to be bombarded with a barrage of ads related to some of the biggest players in the market today, such as Binance US, FTX and many more.
To highlight just how big some of these trading platforms have become, just a few months ago, FTX announced that it had acquired the naming rights to the Miami Heat’s home court, which is all set to be rebranded as the FTX Arena until the year 2040.