There are a plethora of factors and variables that make social media successful, one of the main ones besides marketing, is their usage and the quantity of engament they may also find. We have great examples such as Facebook, Youtube, Instagram, Twitter as many others. Taking the latter into account, individuals can get things to another level and monetize or create gainings via their original posting, we all know that.
I've noticed the lack of engaging, real engaging on Steem and now HIVE. Despite being a social media with not so many active users like the aforementioned, we still have a chance to do what I call "microblogging!", it is impressive the number of comments of people that have huge stake compared to the ones who have not so much. I have even seen posts with $50+ votes but no comment in them. Why does that happen? Do you really consume content or you just vote titles or good thumbnails? Do you comment only on posts of people with huge stake? What about the others? Do you chat a lot on discord in order to promote yourself? Do you use a Twitter handle? What are the main reasons that motivate you to say, "hey, I'm gonna comment on this one and even share it"
In order to take HIVE to new heights, engaging, yes, the old engaging technique is a must, but not only among friends or the good and wasted circle jerking, if our mission is to bring in new users as investors. Make them feel welcome is one the to do things we have to take into account. sharing other people's content is also good in this endeavour. Why do you think Ask The Hive was created on the first place? There are also many initiatives like the ones @ocd and @theycallmedan put on the table. What do think is the reason behind? Just to get a quick buck? Is circle jerking the answer? Common!