Brands are much used in business life, and they can be strange, logical, bad, or giving explanations of what one is doing to markets. The people earning most money know what they are doing and why.
In Ancient Norse, a Scandanavian language, the word “brandr” means “to burn.” Originally, a brand was a burning piece of wood and later described a torch. By the 1500s, it became common to brand cattle in order to show ownership. ... Each branding mark was unique to the cattle ranch itself.
There are much frustrations today about that people have too low education, and when they do not know the research and the literature that are prevalent in business schools, we get the results as we get, and education is giving us possibilities in markets. But there are several frustrations to live with. One is that people are badly educated in relation to the highest level, and they are bad in languages on several levels. And the other is that if you believe in something, you should have a foundation somewhere, and in sciences, this is in the study programs, the literature and the journals.
You know, names that are used in business life, can be reflected and precisely, and they can be bad or really wrong. The name, the logo, the colors in the brand, and which attitudes and intentions you have to brands, have something to do with your behavior. And we should operate in environments with much money and education, and we should avoid to much guesses and people knowing nothing about what is happening. Today, the courses you can take in information, marketing, strategy, branding and economics reveal what you are thinking and how you are and why. We cannot believe in too much religions in business life, because this is a substitute for knowing sciences, and what you know in such cases are stories and myths, and you are guessing something with the processes and outcomes in life, and sciences are learning you antecedents, processes and outcomes about many things. If we delete higher education on the national and on the international stages, we are wrong, and nowadays the best people can be in every country, and the most important messages there are that you are qualified with competence, and that you are talking and writing the different languages in fluid ways. And the higher the qualifications are, the fewer people are suitable for the positions that are free and available. And even consultancy is problematic to get works within today, although we are knowing more than all the leaders, all the employees and the entire organization as it is functioning.
Brand philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization and formulating the business practices of the firm. There are 5 philosophies or concepts in marketing: the production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept. Each with its characteristics and uses.
So, today we are enemies with people doing business in badly ways, with people not having the right and the enough competence, and the brand name for a company and a product can have dramatic consequences for market shares, profitability and growth in several markets, either these are at home or abroad. So, we must try a name, but if it seems strange by the ordinary customers, change the brand name to something better. Such is the research about branding, and we should go in environments with people having high education, and there should be logic in branding, and not just using the sea and the entertainment stages, but marketing research and market analysis should tell us what we can do and why, and this comes from the business schools. Do not blame yourself for being bad in branding, with the people in business life, in business schools, in universities and in research institutions, but we should deliver the best branding results to the markets. And brand name is a trial.
Brand Management is about the concepts, the measuring and the follow-up of brands. And no opinions and free guesses can help you, but the course is attractive in schools, and it has a direction for the business philosophy, and for what one is doing. And it is leadership also included in it! Maybe many current leaders know less than us, and that is tragic! And the more we know, the higher salary should we earn. And everything is between your ears in your head! But knowledges, talents and cooperation are critical factors in the firm, if one should take these issues about branding in seriously ways, and there is nothing more than leadership with the prime ministers and presidents.
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