Charles Schwab, a leading brokerage managing over $10.7 trillion in assets, is preparing to launch Bitcoin and Ethereum spot trading within the next 12 months. This marks a major shift toward digital asset integration as Schwab joins other financial giants like Fidelity and Robinhood. CEO Rick Wurster says the move is timed with evolving regulations and aims to enhance client trust while attracting assets from competitors. With many Schwab clients already holding crypto-related ETPs, direct crypto trading is expected to strengthen Schwab's market position and drive further institutional adoption of digital assets.
I believe this is a game-changing move by Charles Schwab. As someone who closely follows traditional finance and crypto convergence, I see this as a powerful signal that mainstream adoption is no longer a matter of "if," but "when." Schwab’s decision validates digital assets as part of long-term portfolios, especially with regulatory clarity improving. It’s also a direct challenge to other firms still hesitating on crypto. This kind of leadership from a trusted legacy institution could help bridge the gap between Wall Street and Web3—and it may be the push other big players need to follow suit.
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