Alright look, I’m not here to be polite.
I’ve been on Hive since before it was even Hive. Back when it was Steem, and your upvote was worth half a bag of chips.
I’m still here. I found my old keys. And I’m staring at this platform thinking:
"Why the hell don’t more people know about this?"
We’ve got real users, real content, actual rewards, zero gas fees, no censorship, and a blockchain that just works.
And yet... no one’s heard of us.
So let’s cut through the fluff and talk about what Hive actually needs to do marketing-wise if we ever want to get out of our little Web3 attic and walk into the real world.
1. We Need to Tell a Story. Not Just Shill Features
Hive people love talking about:
- 3-second transactions
- Feeless operations
- Decentralized governance
- Native rewards system
Cool. But no normie cares.
We need stories:
- "I paid rent from my blog posts on Hive."
- "I got kicked off Facebook and found freedom on Hive."
- "Hive taught me crypto better than any YouTuber ever did."
People follow people, not protocols.
Until we start telling human stories with emotion, pain, and power…we’re just another whitepaper with a wallet.
2. We Need Faces. Not Just Frontends
Hive is like five platforms wearing sunglasses indoors:
- PeakD
- Ecency
- Hive.blog
- LeoFinance
- D.Buzz
That’s cool, but who do I follow?
Where are the creators? The faces? The voices?
We don’t need another interface, we need characters.
Give me a Hive MrBeast. A Hive crypto grandma. A Hive rapper dropping weekly bars on-chain. A Hive couple who turned blogging into a side hustle.
Right now, we look like an empty mall with too many entrances and no food court.
3. Somebody’s Gotta Spend Some Damn Money
Look, I love that Hive didn’t take VC money. We’re pure. We’re clean. But at some point...
"Decentralized" doesn’t mean "nobody buys ads."
Where’s the campaign?
- Google Search ads for "how to earn crypto blogging"
- YouTube interviews with Hive creators
- Memes and reels pushed on IG and TikTok
- Podcast tours
- Twitter/X bangers that slap
Even if we crowdfund it Hive needs a face and a funnel.
Right now, it’s like trying to sell fire without smoke.
4. Educate Without Sounding Like Blockchain Nerds
Hive should be the place where:
- New creators learn how Web3 content works
- Web2 influencers escape platform jail
- Reddit refugees find a new tribe
But instead, our onboarding says:
"Please generate a posting key, memorize this 62-digit password, then understand RC credits and vote decay."
Bruh.
We need onboarding that says:
"Step 1: Write something. Step 2: Post it. Step 3: Earn something."
Leave the nerd stuff for later. Nobody learns how the carburetor works before they drive the car.
5. Reuse Our Best Content Off-Chain
Some of y’all write fire content...and then let it sit on-chain like a mixtape in a box.
Take your Hive post, screenshot the best quote, and tweet it.
Turn your story into a LinkedIn thread. Turn your how-to guide into a TikTok.
Mention Hive once, just enough to make them curious.
Pull people in. Don’t expect them to already be here.
6. We Need a Unifying Message
What does Hive stand for? Freedom? Ownership? Real content?
Let’s pick a lane and go hard.
Right now we’re kinda:
- "Come to Hive, it’s everything!"
- "It’s Reddit, but also Twitter, and Medium, and a game!"
- "We have NFTs, but not those NFTs!"
- "You can do anything, but please don’t ask how!"
We sound like a confused buffet. We need to sound like a movement.
Give people a reason to join that isn’t about money.
Then let the money surprise them after they fall in love with the mission.
Final Word
Hive is crazy powerful.
The tech is fast. The people are real. The platform already works.
But if we want the world to notice, we gotta stop acting like a secret club in a bunker and start acting like a revolution.
So here’s my ask:
Let’s stop hiding. Let’s start showing.
Let’s build a platform worth screaming about, and then scream about it.
Feel me?
Let me know in the comments how you’d market Hive if it was up to you.
We’re all marketers now.
Reblog if you believe in Hive. Comment if you're tired of the silence. Let's make this thing loud again.