In my near decade years in business and as an entrepreneur, I have discovered that people don't pay for a product, rather, they pay for the trust they have in a seller's person. Also, this trust is built by the positive influence that the seller holds in the public space which may be economic or social.
Some people typically think that cheap things have less value and that, they spend a fortune to go for a more costly alternative which may not be as effective as the cheaper option all based on the trust built on the "BIG" brand. This therefore makes it important that every seller poses a solid public (social and economic reputation) that potential clients can bank their trust.
I started offering research consultancy services far back in 2011 and business actually started out with one client who was able to win three more clients for me and thereafter, I entered my bull market in the business within my first two years. The office space was not attractive, and I dd not also have a signage, yet, worked for 14 hours daily for the social trust I had earned from the clients who were mostly my colleagues in the University.
However, my charges were far cheaper than counterpart firms who were offering similar services, yet, there is a class of client I could not win until the aesthetic value of my office space improved. This is when I discovered that some people are ready to spend their cash whenever the are able to catch a first "appealing" impression which may be more aesthetic than technical.
The above being said, it becomes crucial to note that any product seller who wants to have his product patronized must be ready to build an aesthetically strong reputation in the social and economic public space. We see in the social-media for example that @TheRealTrump's tweet of "Good morning World" would earn a 5k likes in 10 minutes than a School Professor's blog who cared to share a research outcome. Thus, if Trump had a product to sell, he'll have them exhausted in few minutes because of His social and economic reputation in public.
A typical scenario of the above was weeks ago when President Trump made a passive statement that Chloroquine could cure corona virus. Immediately, the demand for Chloroqine in Nigeria increased by 500% with a corresponding price shoot. That notwithstanding, the news recorded a family that got poisoned by Chloroquine overdose.
Consider a situation where Trump woke one day and mistakenly twitted about #hive and you'll discover how much of people would onboard our blockchain and that will be accompanied by a shoot in HIVE price.
The strength of my argument in this blog is to draw our attention to the need for hivians to build a solid reputation in the social space. Thanks for the #posh contests that has been drawing attention. However, we need to front users with heavy follower-ship on the Socialmedia space like Twitter and perhaps pay them to serve as a brand ambassador for hive.
I therfore call on the #HiveTeam and huge investors like @Blocktrades @Theycallmedan and ors to see to a raising a "Brand Ambassadorial Funding Proposal" for the Hive blockchain as well as for the Hive-Engine tokens like LEO, SPORTS, NEOXIAN, MARLIANS, DBLOG, etc. Funds recovered from the proposal should be used to pay Social public figures to serve as Brand Ambassadors for the Hive Chain and related projects. Such ambassadors should have at least 500k follows on Twitter or any Social media where traffic would be drawn.
The above done will be able to pull to this chain the attention of the supporters and followers of the Brand Ambassadors.
Thank you for giving your valueful time to reading this piece. Please let's engage the comments section of this post for further discussions.
This Post first appeared on Hive Blockchain this 17th Day of April, 2020 as created by @Uyobong