Introduction
In the past analog means of information storage, processing and analyses was the order of the day as people would go to the newspaper stand to read up on latest news and would wait for the next day to get another edition of the newspaper, marriage certificates were written in papers and stored in large shelves, bank account details were in long invoices and sheets of papers which became a data base stored in piles for years, making it a very difficult task to call for an account statement dating back as 1 year ago, but technology has taking a different shape, tech has changed a lot of things from how we communicate to how we access information.
Information is now at our finger tip, checking the news just requires going online and you get every news you can get including the latest of all news, checking account statements can be as easy as anything now, you just tap the account statement button on your bank app and then you are good to go. Everyone now adds their information on social media, commenting on things they do not like and the double tapping on the things they love. Buying new cloths does not have to be stressful again, you just need to get an ecommerce store where it is delivered, everything else can be checked on Google or Wikipedia, It now looks like we can't do without our gadgets for 1 minute. Every physical data can be recorded online from the amount of homes in a street, every location you can see physically can be imputed into the internet.
What data are online
If I am telling lies, then let me know but the fact remains that your Name, Age, Height, Sex, Location, Family, Friends, Numbers, Likes, Dislikes, Email, Health Status, Credit Score, Political Support, Religious believes, Credit Score, Banks you use, Text, Educational Background, and so on. This data/information makes up a good data base and can be worth Millions, Billions and Trillions to advertisers.
Why is my Data Important to Advertisers
Who, why, where, and what is all an advertiser need to make your data become money. The ability to target customers who wants to do advertising, Why they should need the data for advert, Where the data is useful, and what people do and don't do in their daily lives determines the use of the data, and you know what, they have access to those data but unfortunately, those data aren't yours anymore.
Data Mining
When it comes to mining data, you do not need to hack Facebook, Google, Amazon, Yahoo or Microsoft, just sit behind your system and people will provide you the data you need. people will willingly give you their information because it is everywhere, they like to show off places they go to. Even retailers are now selling more than the goods and services they display but rather the data they gather from customers can also be very valuable. Vehicle licensing companies also give out this data for money. Mining data can be as easy as creating a simple website looking impressive with a look of no detrimental effect its users, then users will innocently drop their data, after which you can connect the site to location data collecting apps which will give the location of the users. Using Cookies is as simple as giving access to every of your online activity and when you ask if they are legally accepted to do this, the answer is "You Agreed" by clicking that button.