I am sure if I ask you to name some of the luxurious cars in the world you would not miss out the name Rolls Royce from the list, yes! The Rolls Royce. Why is this car the one of the most expensive cars, how do they do their business, how much does a Rolls Royce luxury car cost, and why has the company survived this long?
Take the best that exist and make it better
Rolls Royce, known for producing hand crafted automobiles has been in the business of producing a personalized car for its customers. Founded in 1906 by Charles Stewart Rolls and Henry Royce with the aim of building a perfect motor car. The company has had several models that sell well from the Phantom, Ghost, Wraith, Cullinan and many more, the cars aren’t meant for people who can’t afford to feed a pet and give the pet a royalty life.
Rolls Royce and Personalization for Customers
With the company having unlimited extras, upgrades and styles to fit their customer’s taste, Rolls Royce discuss prices with their customers based on their options and the extras they want in their car. First, Rolls Royce have exclusive color exclusively designed for each customer. The company has over 44,000 pallet of colors and try to always replicate people’s color and in most cases give special colors for them only also, the company gives the color a name and the color becomes that of the customer. The company has to ask for permission to use a color if another customer likes a color that was done for another customer, so it is like buying the right to a color. The company uses hand-made embroidery and stiches into the making of the interior for customers. Customers can decide on whatever type of material they want and what type of artistic design they want. Perfection is determined in every detail of the Rolls Royce car.
How Have Rolls Royce Kept customer coming back?
The company has built a car that depicts the life of an English gentle person, a life of royalty. The company do not build their cars for speed but rather for royalty, wealth, class and fashion although it initially was created to compete with the speed of trains and horses but as time passed they changed that to royalty, class, fashion, beauty, elegance and wealth. The car iconic hood ornament known as “The spirit of ecstasy” is one of Rolls Royce selling point to customers. The Spirit of Ecstasy was bought separately when BMW was acquiring Rolls Royce from Volkswagen, and BMW paid $40 million for the right to the iconic ornament “The spirit of ecstasy”. Rolls Royce is about the expression of oneself.
The Cost of a Rolls Royce
Rolls Royce do not give a price to customers until they tell what they want but an average Rolls Royce Phantom is about $450,000, Rolls Royce Ghost at $314,000, Rolls Royce Wraith is worth a minimum of $322,000 and the Rolls Royce Cullinan with an entry fee of $330,000. The price can go up to $18 million or more, depending on the extras the customers want.
Rolls Royce Business
The company, owned by BMW is known to produce very few number of cars yearly taking 6 months to finish a car production. In 2018, only 4107 cars were produced and 5152 cars in 2019. The company was said to have made 25% increase in 2019 over the year 2018.
Conclusion
If a company has been able to hold its status for over 100 years, it is the Rolls Royce. The company is certain to see the next decade as the wealthy around the world are never tired of the continuous innovation in the style and grandeur the company keeps giving.