We have just set up our own label after sepedning lots of time signing deals where we do not make any money... it has been an interesting experience so far and I think I will blog about it as time goes on. One of the first thing we did was look at who were were and what we were offering ... this means we had to do a brand guide! So this is where we have started!
What are we
A record label created by the anonymous musical treasure hunters, the Stick Up Boys. Bringing all the best in dance, hip hop and electronic pop from all over the world, one song at a time!
Tag
Our unique finds are fresh new musical talent that will satisfy your craving for something new.
Purpose
We exist to hunt down the best and coolest artists, and work with them to increase their fanbase, and maximise their exposure.
Vision
New music is life. The boys want to give you something.
Mission
To provide musical treasure to people to make them dance, laugh, think and be happy
Values
We will work hard to bring you the best gems of the underground music scene
Our voice
The voice of the Stick Up Boys.
When people interact with our brand, how do we want them to feel?
Like they have discovered a cool secret they want to share.
What does our competition sound like?
Not as cool or digging as deep as us to find the best music.
What adjectives would we use to describe our brand?
Honest, cool, fun, innovative and community
How do we want to talk about ourselves?
Quirky, Brighton, underground, unique, slang, funny, jokes, supportive to others, exciting, unique, fresh, creative, unique, prolific.
What hashtags do we use?
#brightonmusic #coolbrighton #visitbrighton #electronicmusic #music #recordlabel #dj #housemusic #edm #producer #dance #dancemusic #party #musicproducer #newmusic #electropop #synthpop #electronica #electronic #synth #djs #love #beats #djset #spotify #spotifyplaylist #bestmusic
There is a bit more than that but that is the basics! As we start this journey I may well bring it to Hive and see how it goes!
