Basic Attention Token was founded by Brendan Eich, he is also the creator of the most popular programming language JavaScript, and co-founder of the Firebox web browser.
BAT improves the efficiency of digital advertising space by using the Brave browser that tracks the user browsing activities anonymously without breaching their privacy, provides advertisers more targeted response, and rewards publishers with BATS token.
Basic Attention Token uses the Brave browser to provide its users with a privacy-focused, secure web browsing experience while blocking and tracking the ads that try to access user information.
For more details: (http://cryptogurukul.com/basic-attention-token-bat/)
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