Greetings my HiveGhana family;
Today I want to talk about how you don't actually need to have everybody as your client or customers to succeed with a personal life experience. Starting with this, I will say it again that you don't need everybody, especially if you're handling them alone and manually. Five recurring clients can take care of you—at least, your basic needs. In fact, one client can sustain your business forever. Having everybody most times is distracting. When I was a graphic designer, I had everybody as my client. It was an extreme period of survival long ago. I did it for N500, N600, N1,000 (6.87, 8.24, 13.74 Cedis). Even though I was designing what an average person charging N3,000 (41.22 Cedis) at that time was designing, I was afraid to increase the price. I had gathered a crowd with the cheap design strategy; they were comfortable with the price, and to change it would mean losing them.
At some point, I increased the price to N2,000 (27.48 Cedis) and lost customers. To increase the price, therefore, became a harbinger of loss for me. It was a difficult moment for me. While a graphic designer, I knew that it wasn't really my Personal Legend. But I had to survive. (Survival) I was constantly losing my peace over people paying N600 (8.24 Cedis) for design and waking me up by midnight to request an urgent design. Imagine someone paying N600 (8.24 Cedis) and calling you at 11 pm to ask you to deliver a design before 6 am. I took them all. Don't blame me; my options then were limited to the option I had: graphic design, the environment I found myself, and that making N60,000 monthly was huge and comforting.
The worst was asking for 2-3 samples for a N600 (8.24 Cedis) graphic design job. By the standard of experts at that time, on a scale of 1-10, I could score 6 as a good designer. I wasn't the best, but I understood the core principles of design. I understood how designs, shapes, colors could be used to influence users' behavior. So, when I positioned texts, images, or used colors, they came with a purpose; not done haphazardly. You may be at that level where you have everybody as clients, yet making peanuts after staying up awake for many nights for those clients. This is your wake-up call. You don't need to have everybody as your client. One client can set you up for life. Two can do wonders in your life. Your obligation is to strive to get that one client—those two clients that can pay.
N70,000 (961.79 Cedis) from 5 clients is =
N100,000 (1,373.99 Cedis) from 3 clients is =
Whatever service you're into, you can always find those people who can pay you well enough to give you time to focus on your personal/career development. Most importantly, avoid clients who want it their own way. Avoid them like the plague. That client that thinks time should pulse whenever they are ready. Avoid them.
The Naira to Cedis calculation provided is based on the average Google conversion rates
