Rosebud raises $6 million to enhance its AI-based application geared toward personal growth and self-reflection

Artificial intelligence has greatly improved human interaction. We could say that today's models are able not only to understand what a person is trying to convey, but also to adapt to personalized attention. This, in turn, opens up a wide range of possibilities, where an AI model can become your mentor.

Possibly these advances make sense with the new models of reasoning that are becoming an absolute and undisputed trend. It is the approach that most influences us as a human species right now, because a level of accuracy has been achieved that has never been seen before. These models are able to understand and generate human language, although we cannot say that they reason like us, but they perform inference processes to evaluate the context and respond to a human request.

Today we have reasoning models such as those of OpenAI (ChatGPT), Google (Gemini), Anthropic (Claude), and even DeepSeek, which has given a lot to talk about because of its low investment and ability to keep up with large competitors that required great computing power, which meant lower costs, demonstrating better efficiency.

If we talk about these capabilities, it is likely that many startups develop their ideas through these models, focused on a clear purpose. Considering that these companies offer the possibility of open source and access to an API, new startups are emerging and receiving funding to make their projects a reality, such as Rosebud did; a diary app that has raised seed funding worth $6 million dollars for the development of a self-reflection and personal growth app based on AI.

This funding round was led by Bessemer Venture Partners, in which also participated firms such as 776, Initialized Capital, Fuel Capital, Avenir, Tim Ferriss, added to other investors.

Rosebud is focused on offering the user personalized mentoring through journal entries that will be analyzed by the AI. This is a way to guide the user to reach new habits and set new goals, but above all, to understand themselves.

Founded in 2023 by Chrys Bader and Sean Dadashi, they were able to agree that they could “materialize” their experiences in therapy and coaching with technology and personalized training and support. If we take into account that each person is different from each other, AI must adapt to various approaches that suit that person. It seems that the underlying idea is to make you a better version of yourself, which would result in incredible health and mental benefits.

Perhaps one of the issues that may alert us to the use of this app is the interaction with AI and the offering of sensitive data. According to Rosebud, this is something we should not worry about, as the diary data remains encrypted, which data is not given to third parties nor does it serve as a means of AI training.

All indications are that this approach is well thought out, and immerses the user in a new experience that could positively impact both a person's moods and the course of their life and stages they must go through, such as preparing to become a parent; a context in which Rosebud could offer personalized content to address this sometimes difficult to cope with situation.

While Rosebud is a free application with access to basic journaling functions, it is possible to purchase a premium subscription for $12.99. Premium features include access to long-term memory, as well as voice and calling functionality. The premium features include access to long-term memory, as well as voice and calling functionality. The application is currently available on iOS and Android platforms; it is also available in web format.