If you are not aware, these days (21-24 April) is Talent Land in Guadalajara, Mexico, an event that traditionally gathers around 40000 people, more or less.
I haven't been there, but it seems like a very complex event, with multiple attractions, 8 theme-specific "lands" and 7 stages, and I think there are concerts going on for those without tickets, which is how they attract such a crowd, most likely. One of the organizers of Talent Land is an old-time user of Hive and its legacy chain (since 2016) who is still active, @josepimpo.
Hive had a presentation on the main stage (which is a big thing, since there are 7 of them) through @starkerz, which you can watch here:
https://www.youtube.com/live/W_6iJ-CThc4?si=fQttRY3Th9BjErPO&t=9118
Really impactful the part of the presentation which refers to things we already have, in my opinion. Maybe the start was a little too abrupt with heavy stuff, but luckily the presentation quickly turned to more easy-to-grasp things. Hard to make a case for things about to come out, without accompanying screenshots. So... come on VSC! 😉
Hopefully, the non-English speakers saw enough in the screenshots to peek their interest to go to the Hive booth. And it seems they did.
In the last 2 days, we had 100+ users onboarded to Hive from Talent Land which used the special app created for this purpose. You can see them in this community. There may be others who joined Hive without using the app, which aren't tracked.
From what I've seen so far, Hive prepared really well for Talent Land:
- an app created especially for onboarding new users and helping them create their first selfie from Talent Land
- a Hive community created for Talent Land
- separate guide posts in English and Spanish pinned in the community on how to create their first post in Ecency using Hive Keychain (to which they could easily be sent to)
- a Hive booth where both English and Spanish speakers could help out
- a friendly competition between people helping out to onboard new users to Hive at Talent Land
- a contest for those who join Hive at Talent Land and do a few other actions
- Hive Debit cards gifted to new users
- Matt's presentation on the main stage
- a workshop outside the Talent Land event at a nearby bar in the last day of the event
- at least 3 places in the Talent Land area that were onboarded to accept HBD payments
Given the high affluence of people at Talent Land, it is an easy way to get a good number of new users. What would be important is that they stick around for a longer time, to become convinced more than if they joined online from an ad.
The presentation and the pitches at the Hive booth help... a lot, for the initial impression. But to stay they need to like what they see when they actually use the apps on Hive. Hopefully they do!