Copy resources that destroy your content / Recursos del Copy que destruyen tu contenido

Copy resources that destroy your content (what's new is out)
Since I dedicate myself to copywriting, it is inevitable for me not to observe the advertising that is around me, with the purpose of inspiring me or understanding what I should not do. In these observations I noticed that there is a super repetitive resource in most, if not in all ads, radio spots, advertising, I see around and it is: we bring you the new, or to be specific: business name, brings you the new, that is: It's Arboleda brings you the new. There it is, and I do not quite understand if this advertising is directed to me, because the only thing they say is the best, the newest, unforgettable and I woo, but what are they doing, I mean, what are you proposing to me, because I have to go to your place.

Because it's no use telling me as many times as possible how wonderful you are if you don't explain what you offer, to give an example:

"It's Arboleda brings you what's new in digital marketing". And how ugly to log in and see that you offer the same thing as the other person who has a little more or a little less followers than her.

It's very different:

"It's Arboleda has built a space dedicated to entrepreneurs like you, where he teaches how to create copies with the desire to exist." It has more character, it reflects the personality of the brand, irreverent, friendly, to the point.

Now you may be wondering, how to create a different message, able to highlight the benefits of my brand, business, entrepreneurship?

Define your brand personality

It's not what you say, but how you say it. To know what is the best way to communicate in digital media and that your message reaches the target audience is by defining your brand personality and you will achieve this by going to my publication where I share with you the formula to build your tone and voice.

Use copywriting formulas

AIDA and PAS are the allies of copywriting aficionados. Both formulas will help you to effectively execute your copy, why? They have something in common, a hook and a call to action.

AIDA: Texts made up of:

• Attention: generally the title is in charge.
• Interest: text aimed at creating interest in the user.
• Desire: text aimed at creating desire for the product or service.
• Action: asks your reader to perform the action you want him to perform: like, comment, share.

PAS: texts made up of:

• Problem: reveal your user's problem, capture their attention.
• Agitation: put it in context.
• Solution: text aimed at demonstrating the solution to the problem with your product or service.

Highlight your value proposition

There is one way to make your value proposition and that is by answering these questions:

• How you will solve your customer's problem.
• By what means.
• The benefits you will receive for choosing you.

And so friends, let's create texts worth reading. Did you already know these facts?