It's all well and good to talk about Hive here on Hive.
But our community stories, projects, and experiments need to escape into other realms to truly start to drive adoption of the platform.
A big part of this is in relationship building with either Web3 journalists or Web3 news and communication projects. One such project is JumpNews.xyz, which has NFTs on Polygon and covers a wide range of Web3 topics. Their angle is in attracting Web2 marketing and technology professionals to Web 2.5 or Web 3, and they're currently looking to develop a community of contributors.
For the past few months I've been hanging out in their Discord, meeting people, and trying to be helpful. I have a bunch of non-Hive article ideas I think I could write for them, but when the call came out for content I pitched something I had in my back pocket for months—a recap of what I've been doing with serialized fiction here on Hive.
After some community feedback on the draft, it was posted up within a week or so.
And here's the Hive logo sharing space with Adidas and BRC-20:
I love JUMP's branding, by the way!
I didn't even ask for the logo like that, the editors must've gone and grabbed it up based on the story.
Hopefully this piece will get circulated out to JUMP's sizeable email newsletter base, and that'll be one more drop in the bucket for Hive awareness out there in the world.
But a drop is all it is. Collectively, we Hive users need to be on the lookout for these kind of opportunities and relationships. There are lots of people doing things here on the chain, and we have amazing awesome initiatives like conferences, POSH, the boreholes, the rally car, IRL entertainment partnerships. We should be nurturing a 'public relations' mindset to find other communities/outlets that can use these Hive stories as fuel for their own ambitions!
I've started to build a small process around this idea that goes something like this:
- Research channels and potential partnerships, write 'em down
- Comb Hive for interesting stories, summarize those stories into something tweetable (I call these things 'snippets')
- Once we have a good collection of snippets, start matching them to the channels researched in Step 1, and reach out to people with pitches/ideas
It's a lot of work, and it's tough to keep up with amid life, other Hive projects, etc. So if this sounds like something you'd be interested in helping with (or you need help crafting your project's PR story), feel free to get in touch!
