Photo shoots with entrepreneurs who are passionate about their ideas are quite inspiring. Their spirit of dedication is reflected in how they develop their project, from the pursuit of making a good product and creating excellent brand communications. This aspect of the people who lead brands is contagious, a positive energy that generates creativity. This session has been destined to promote a brand of ice cream called Pita Ice; it has been a visually rewarding and colorful experience.
Tomando en cuenta el destino y uso de las fotografías, se buscó captar la textura y la frescura del helado, si no también incitar al consumo del producto a través de la esencia de la marca, y así, promover la identidad y autenticidad de Pita Ice. Hacer fotografía de helados es complejo porque el producto se "desaparece", se pierde la esencia y los detalles, por lo que se requiere cuidar los detalles para poder transmitir esos estímulos y sensaciones que activen el gusto visual al que observa la fotografía.
Taking into account the destination and use of the photographs, we sought to capture the texture and freshness of the ice cream, but also to encourage the consumption of the product through the essence of the brand, and thus, promote the identity and authenticity of Pita Ice. Photographing ice cream is complex because the product "disappears", the essence and details are lost, so it is necessary to take care of the details in order to transmit those stimuli and sensations that activate the visual taste to the observer of the photograph.
Las marcas siempre cuentan historias de esfuerzo y dedicación, cosa que se refleja en cada cosa que hacen con pasión para impulsar sus emprendimientos. Es una actitud activa hacia el desarrollo personal y profesional, y eso, sin duda, se traduce en sus marcas como ideas sólidas y acordes a su crecimiento y visión. Para la sesión, trabajé con luz natural para alterar lo menos posible la textura y color del helado, así como también, emplear el uso de colores diversos para los fondos y el uso de accesorios para proyectar la identidad de la marca en general.
Brands always tell stories of effort and dedication, which is reflected in everything they do with passion to drive their ventures. It is an active attitude towards personal and professional development, and that undoubtedly translates into their brands as solid ideas in line with their growth and vision. For the session, I worked with natural light to alter as little as possible the texture and color of the ice cream, as well as using different colors for the backgrounds and the use of accessories to project the identity of the brand in general.
A nivel general, fue una tarea más que técnica, una sesión para determinar una parte en la historia de Pita Ice. Compartir con personas que sueñan y se dedican a materializar sus ideas y visiones es altamente gratificante e inspirador. Son experiencias que enriquecen lo personal y profesional. He quedado muy satisfecho con el resultado, considero que las fotografías funcionarán y serán del agrado de mucho, impulsando así la marca y las ventas de Pita Ice.
On a general level, it was more than a technical task, a session to determine a part in the history of Pita Ice. Sharing with people who dream and dedicate themselves to materialize their ideas and visions is highly rewarding and inspiring. They are enriching experiences both personally and professionally. I have been very satisfied with the result, I believe that the photographs will work and will be liked by many, thus boosting the brand and sales of Pita Ice.
El registro fotográfico lo realicé para Helados Pita Ice en la cuidad de Sogamoso, Colombia. Las fotos se realizaron con luz natural usando una Canon 700D y editadas en Adobe Lightroom.
The photographic record was made for Pita Ice Cream in the city of Sogamoso, Colombia. The photos were taken with natural light using a Canon 700D and edited in Adobe Lightroom.
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Hablo de mí
Creo en la creatividad y en el arte, en sus distintas manifestaciones, como herramientas de transformación. Considero que son pilares fundamentales para expresarnos y mostrarnos. El arte, con el tiempo, me ha dado una visión distinta del entorno y del mundo.
I talk about my
I believe in creativity and art, in its different manifestations, as tools for transformation. I consider them fundamental pillars to express and show ourselves. Art, over time, has given me a different vision of the environment and the world.
