I think the hardest part of business is getting past the idea that "I produce things that I want people to buy" and getting to the point that your idea of business is that "I make things that people are wanting to buy". You may love what you make, but if no one wants those things, then you are making things for no reason. Find something that people want to buy that you know how to make or acquire and supply those things for them to purchase.
RE: The Store I Will Never Have