It would also be good to mention who these "marketing specialists" are that will be working behind this initiative and, of course, to showcase their experience and proof of their knowledge.
On the other hand, regarding what you said—okay, those collaborations were and have been compensated. That’s the good thing about blockchain: everything, or at least what can be, is visible.
Regarding the Hivers and the initiatives, how would the payment for them work? With votes? That would be somewhat unfortunate, in my opinion.
Another question that arises about this proposal is: what guarantees that this marketing strategy will actually work? That’s an important question, and there should be an answer to support it, given the amount being requested. And since they are specialists, I imagine they have assessed those risks.
The proposal is also interesting because bringing in new users is something that has definitely been done, especially intensively, through events, talks, and even through Hive desde Cero (the latter without any payment from Hive, relying purely on collaborations). And this last one has seen user retention, yet, in the long run, users still end up leaving for various reasons. I believe one of the strongest factors in 2024 and so far in 2025 has been the price of Hive and the overall market conditions. That being said, there are no guarantees that something like this will work, at least in terms of retention.
RE: Digital marketing proposal for Hive – LATAM region