Description of Hive's objective for participating in Blockchain Rio 2024:
The primary objective of Hive's participation in Blockchain Rio 2024 was to expand its presence and recognition in the Brazilian market, a key area for growth within the global blockchain ecosystem.
As a decentralized and global blockchain, Hive aimed to showcase its unique capabilities and attract developers, investors, and potential users in Brazil.
Participating in Blockchain Rio also provided an opportunity to strengthen strategic connections, generate valuable content for future marketing campaigns, and further solidify its relationship with the local Hive community in Brazil.
This event was sponsored by @valueplan, and this post was developed in collaboration with the HiveBrasil community. Together, we fostered a collaborative environment with the purpose of informing based on the fundamental principles of marketing
Reasons for attending Blockchain Rio 2024
The decision to attend Blockchain Rio 2024 was rooted in Hive's strategic need to position itself in a crucial market like Brazil, known for its rapid adoption of emerging technologies and its significance in the global blockchain landscape. This event represented a unique opportunity to engage with industry leaders, establish long-lasting relationships, and demonstrate the value of Hive in a competitive and rapidly growing environment.
Key highlights of Hive's participation
Visibility and brand awareness:
Reach and recognition: Hive significantly increased its visibility within the Brazilian blockchain ecosystem by participating in one of the most prominent and relevant events in the region. This presence helped consolidate its position as one of the leading blockchains and communities in the web3 sector in LATAM.
Images by vlad and Jonsnow
Participation in a high-impact event:
Blockchain Rio 2024 is not merely an event but the foremost hub of innovation in blockchain technology and digital finance in Latin America. With over 300 speakers, including global leaders such as Charles Hoskinson (CEO of Input Output), Sergey Nazarov (Co-founder of Chainlink), and Roberto Campos Neto (President of the Central Bank of Brazil), the event provided an ideal space for Hive to connect with the most important players in the industry.
Opportunities for learning and networking:
The event’s program included networking sessions, business generation, and collaborative learning, allowing Hive to interact directly with companies, developers, influencers, and other communities, fostering collaborations that could bring value to the Hive ecosystem.
Content generation for marketing:
Valuable content: During the event, videos and photographs were captured, which will be utilized in future digital marketing campaigns. This content will not only help maintain engagement with the Hive community in the region but also be essential in attracting new users and investors from the region.
Social media coverage: Hive's participation was documented and shared across various social platforms, increasing reach and engagement with the global audience during the event.
Building trust and promoting adoption:
Building trust: By participating in an event of this caliber, Hive demonstrated its commitment to innovation and expansion into new markets.
Increase in adoption: The direct exposure to Hive’s functionalities and advantages during the event will likely contribute to future increases in adoption by new users and developers interested in exploring its ecosystem.
Integration and collaborations
Onboarding:
At Blockchain Rio 2024, Hive not only onboarded new accounts but also demonstrated how HBD (Hive-backed Dollar) works and presented the Distrator project. In total, 18 new accounts were onboarded, and they received a complete introduction to the Hive blockchain.
Key interactions:
Significant discussions were held with several key individuals and organizations, including:
- Hernandes Noguiera: Brazilian influencer with over 403K followers on Instagram.
- Ines Maciel, PhD: XR and metaverse researcher at the Federal University of Rio de Janeiro.
- TeaFi: In talks to bring their DeFi operation to Hive.
- Courtnay Guimaraes: Former Lead Program Manager, implementing an RDS project for Basel II needs at an international bank with operations in Brazil.
- Rocelo Lopes: CEO of Smart Pay Services in Brazil.
- Vasyl Kyryliuk: Head of Business Development at Gateway_eth.
- Diego from INTMAX: Discussions about the Stateless zkRollup Protocol.
- Alexandre Ferreira (Gnosis Pay): Potential integrations with Gnosis Pay’s payment solutions.
- Kleber Aquino (Axia Digital Solutions): Integrated Whitelabel digital platforms and digital payments.
- Justin Keung (Reap): VP of Strategy and Business Operations at Reap, a payment technology company.
- Igor Erthal (Mercado Bitcoin): Head of Listings and Partnerships at Mercado Bitcoin.
Expanding the ecosystem:
These interactions not only focused on influencers and industry experts but also on ordinary people and blockchain enthusiasts. All were invited to explore the opportunities offered by the Hive blockchain, with the intention of expanding its reach and fostering new collaborations within the ecosystem.
Budget and expenditure
Budget allocation:
Between 65% and 70% of Hive's budget for Blockchain Rio 2024 was allocated to sponsorship expenses. This investment was crucial to ensuring high visibility and a prominent presence at the event, which helped promote the Hive brand and connect with key players in the sector.
Social media and design
Exclusive branding for the event:
To maximize Hive’s impact at Blockchain Rio 2024, we developed exclusive branding that reflected both Hive’s identity and Brazil’s vibrant tech culture. This branding included a set of visual and graphic materials specially designed for the event, used in stands, presentations, and marketing materials.
The goal was to create a cohesive and attractive visual presence that highlighted Hive as an innovative blockchain in sync with the region’s culture.
https://x.com/hive_creators/status/1814114936660070839
Social media strategy and advertising:
During the event, Hive's participation was extensively documented and shared on our social media platforms, including Twitter, Instagram, LinkedIn, and Facebook. We used a real-time coverage approach to keep our global community informed about our activities and achievements at Blockchain Rio 2024.
https://x.com/HiveBlockchain/status/1816168046513258850
Additionally, a paid advertising strategy was implemented for some key posts. This included promoting content that highlighted our interactions with industry leaders, key moments from the event, and content generated during presentations and networking sessions. These advertising campaigns helped amplify the reach of our posts, increasing Hive’s visibility among new users and potential investors in the region and beyond.
Conclusions and next steps
Hive's participation in Blockchain Rio 2024 has had a positive impact on its visibility and has opened new opportunities for collaboration. Future actions will focus on consolidating the relationships established during the event and capitalizing on the identified opportunities to continue Hive's growth in both the Brazilian and global markets.
Some posts made by the community
@mengao/blockchain-rio-enpt-br
@vaipraonde/hive--blockchain-rio
@vanessabarrostec/blockchainrio-2024-a-revolucao-da-tokenizacao