The Hive blockchain, eco-system and community are still major undiscovered gems of the internet. Despite having cutting edge features that more popular 'free speech' sites can only dream of, Hive hasn't yet gained mainstream fame and like most of you, we want to change that - in ways that are sustainable for the long term.
One Message To Engage Them All?
There are a few reasons why Hive hasn't built up the huge following that it deserves, but a big one is the lack of a 100% clear message to describe what Hive is! Is Hive a blogging platform that pays you to post? Is it a free speech platform? Is it a platform for Web 3.0 projects to call their home? Or something else? Each of these selling points will turn some people on to Hive and might turn some people off. For example, most of us appreciate that free speech is an absolute necessity for healthy societies, many people wrongly believe free speech to be a danger to them. Some people even think that all cryptocurrencies are evil!
It would be great to have a simple answer to this situation that gives every potential new Hive community member a fuzzy feeling immediately as they learn about Hive. The reality, though, is that different situations call for different approaches. Members of a remote community looking to connect with the rest of the world through the web are going to have different values to a teenage vlogger or a political activist in a warzone. All of them can find powerful tools and support on Hive, but connecting with them in the best possible way is not a 'one size fits all' kind of thing.
The many 'Layer 2' projects on Hive remind us that we also need to understand how to help emerging communities and new websites that are based on Hive technology to find their audience and to connect with them in the best ways. We all have unique needs and so do the millions of potential new Hive community members out there!
Hive Evangelism?
Aside from kick ass technology, what makes Hive great is the diverse community who are all working together to mutually grow their power and reach online. So it makes sense to find ways to help empower anyone to reach out to their own communities and organizations to find out what they are looking for from social media in 2022 - decentralized promotion should be win, win, win for everyone!
Enthusiastic folks have worked hard over the years to create tools and programs to help do exactly this. We think it's about time that the community came together to have their voices heard so that we can all understand each other's needs a little better and maybe take action to help each other to help Hive grow to the next level.
Promoting Hive doesn't have to mean passionately telling everyone you meet about it! In fact, sometimes 'less is more' and letting people come to Hive on their own terms might be more effective than if they feel pressured as if you are trying a little 'too hard' to get them into some kind of financial 'club' on the internet! Having the right materials and tools at the right time, using the right language and words can be very powerful. It sometimes doesn't take much to motivate large groups of like minded people to adopt technology online - so ask yourself 'what will it take to inspire the people around me to come to Hive?'.
Tell Us About Your Needs & What You Have To Offer
Do you have a special gift for communicating or selling, but feel you need a certain kind of video or written material to better understand and explain Hive to your friends/colleagues? Or maybe you have a great tool for promoting Hive already that most people haven't been using.. Let us know in the comments below, we will curate your answers and ideas - Let's make Hive great!
Resonating The Best of Hive
The @resonator account is here to help Hive to be the best it can be. We'll be launching our own projects soon to inspire the great brains on Hive and to direct rewards in ways that offer value to the rest of the internet and so help to grow Hive too.
We already have many great ideas for how to do this, so be sure to follow us on Hive for more information. Of course, if you have exciting ideas to do the same that you think we should know about then let us know in the comments too!