Human communication has evolved from just spoken language, writing on tablets,wood,stones,metals etc to subtle symbols, to body motions and body language.
From when cavemen gathered around fire to discuss day to day activities,cavemen started inscribing on caves,”smoke signals” to alert for danger or to signal the selection of a new pope in the Vatican city to the use of “pigeons” by the Greeks,Persians and Romans for long distance communication to “Pony Express” to semaphore flags to telegraph,radio,telephone,television to computers to mobile phones to the internet
Now with improvements in internet infrastructures, programming languages and software developments combined with huge financial investments,we now have mediums to communicate with individuals at a personal or group level,beyond communication we now have education, entertainment, commerce, journalism, religion, government and other facets of human life been disrupted, from simple text websites to now complex websites that support web search like google, to those that support multimedia,games,live-streaming,online conferencing, instant messaging and calls like facebook,twitter etc to online communities where people can discuss issues like reddit, quora to massive libraries like wikipedia
2.45 billion of the 3.1 billion people connected to the internet uses one form of social media, the average person spends over 30 minutes daily on these platforms,the content on these platforms are ever increasing and it’s not slowing but there are some major problems with these platforms
Social media today: the problem and Howdoo solutions
Social media are infrastructures that allow for the sharing and consuming of digital contents at the individual level
They allow for the interaction of people across different locations and also give advertisers an audience to advertise their products but there are some issues plauging these platforms today
Data and ad
Enormous of data of activities of internet users are been collected,profiled,categorized and exploited in manners that are considered inappropriate,insecure and not mutually beneficial for advertising purposes, Howdoo will allow users the options of allowing to ads served them by earning financial rewards for their data or use the platform without ads also decide what amount of ads they want to served to them
Contributions
The growth of social media is the power of communities, these communities range from content creators,consumers and third parties applications
The explosive growth of facebook has been due to individuals who have leveraged their platform to produce enormous amount of content that consumers can consume and share with others
Person A adds or follow person B, C, D and others because they see that such fellows can serve them value and these value providers use these platforms because they have their audience there,but a careful analysis shows that contributors and participants in these ecosystem receive little to nothing in rewards
The new wave of apocalypse has emerged,the demonitizing of content is on the rise
Howdoo has put in place mechanisms to reward various contributions to the network by distributing a large percentage to contributors
Moderation
At the EU invitation,Mark Zuckerberg CEO of facebook was quoted saying that Facebook plans to employ tens of thousands of people and artificial intelligence to help with the moderation of content,this approach is likely to prove abortive as there are variance in culture,religion and human acceptance
Howdoo employs a community oriented approach towards moderation,the appropriateness of content is decided via community who evaluate and take decisions based on its standards,ethos and values
the unbanked
Many people around the world are unbanked and are therefore excluded from financial services despite them been able to communicate with others
Assigning a unique identity to users,Howdoo will enable users to easily transfer money from one location to another. Howdoo will leverage the services of a network of tellers who earn a percent of the transaction fee to provide fiat conversions for it’s digital tokens making it easy to provide financial services
Also Howdoo will enable anyone to set up eshops for the trading of goods and services in the near future
Advertising impact
Ads fraud, bots, adblockers extensions, centrality of ads power and lack of audit tools are some few problems plaguing the industry
Howdoo approaches advertising with blockchain and community, users can opt in to allow what kinds and amount of ads,advertisers are provided with tools to enable them audit their ads to help for better future performance
Network services
Centralized platforms take on them the building of all services and providing of the cost of storage and serving of data to consumers, this is expensive,insecure and centralized
Howdoo leverages blockchain technology to incentivized participants who provide storage,security and other services
Node operators can opt to customized what service they prefer to contribute for the network
TOKEN UTILITY
Introducing Howdoo token, a cryptographic token for transferring value between value contributors,users,advertisers and node operators
1. Professional introduction: Just like http://earn.com, the tokens will acts as “engagement fee” for anyone who seeks to engage the attention of a professional
2.It will be the currency for funding ads
3.In the soon to be open eshops,the tokens will be the currency for exchange of goods
,p>4.Howdoo introduces a concept called “Adauction platform”,the tokens will be used to bid for access to specific audiences and communities5.The token will be the mechanism for rewarding contributions to the network
The all revenue generated will be distributed 40% to the company and 60% for the ecosystem
To deliver solutions that are turn key and competitive, Howdoo has assembled a team of experts and advisers cutting across different industries and experience
Built to deliver exciting user experience Howdoo will fork the EOS network to build its own platform,it will be easy to use and it will allow developers to build apps that will be beneficial for all
To fund this ambitious project, Howdoo is conducting a token sale that is currently in it’s presale phase
and they have already signed a partnership with adbank : a blockchain platform that is bringing decentralization to the blockchain market see my review on Adbank https://steemit.com/adbank/@bookreviews/adbank-review-decentralized-approach-towards-advertisingTo learn more
visit https://howdoo.io
https://twitter.com/howdooHQ
https://t.me/HowdooHQ https://howdoo.io/wp-content/uploads/2018/04/howdoo-whitepaper.pdf