Drafting Your Email Copy
Hi Steemians, if you are interested in email marketing and still finding your way around it, then here goes what you need to know...
Email marketing is still the most effective way in online marketing strategy far more than banners ads and text ads or social media (by a long way š).
An effective email copy can generate you a lot of cash as opposed to a standard one that can either make you nothing or even the least.
As you might have already heard, learnt and read numerous times, you need email marketing to be successful online. And if you are already being successful with email marketing then you know what this means.
People can open your emails but having them to participate effectively after opening your emails can be challenging. This post will outline the simple techniques on how to go about this.
You might be already an experienced email marketer but if you read to the end of this post, you might identify a few things that might further improve your email marketing tactics.
If you are someone who has had no results from using viral list building websites or from sending solo ads or emailing to your personal list, these steps will increase your open rates and conversions.
Subject Line
What is the first thing you do when you are writing your email? It is the subject line, of course, which is the most important part of your email.
Your readers will not open your email if they do not find an appealing subject line. It is vital to brainstorm for a killer subject line.
The purpose of a good subject line is to get your readers to open your emails, period. It does not involve you selling anything or show what you are going to say in your email.
Too much information is not good because your subject line has to create CURIOSITY to know the content of your email. If you start telling readers the content of your email, they will not be curious to find out. It is vital to cause the readers to open your email to find out about the content.
Aim for your subject line to provide benefits rather than features.
So, Whatās In It For Them?
An example of a feature is,
We produce detailed statistics tracking
On the other hand, here is an example of a benefit,
You will know exactly how well your ads are performing so you can optimize your campaign and make more sales
You have to speak to their emotions so you have to apply this to your whole email content as well, since benefits are what sell them why they should get what you have.
You can also arrange features and benefits in one sentence.
Not many email marketers understand the use of personalization and using it in the right way.
This is when you send a message and insert a code such as #FIRSTNAME#, which they will see their name on that spot when they receive the email.
Personalization helps to increase your results but it can also affect your results if not applied correctly. Do not use personalization just for the sake of using your readersā names. Personalization is used to make your email sound conversational.
Let us see a bad example of the use of personalization:
#FIRSTNAME# - The one blueprint to getting results from email marketingā¦ā
Now, a good example is:
Hey #FIRSTNAME#, here is the blueprint to maximizing email marketingā¦ā
The second example shows how you are starting a conversation.
In addition, it is not natural to repeat the readersā names all the time.
When writing a subject line, every single word has to earn its place. A word without purpose should not be there.
An easy way to write a killer subject line is to think of a question or something shocking that will grab the attention of your readers.
One tip is to keep a text file of subject lines that have grabbed your attention. Being part of many safelists or viral list builders is greatly beneficial in that you receive emails regularly from different users who are competing for your attention.
Many subject lines will not be good but you will find ones that will catch your eyes. You can save these attention-grabbing subject lines in your text file. When you want to write a killer subject line, run through your text file to get good ideas.
Body Opening
You can see that a lot of people do this the wrong way when you browse emails from viral list builders or safelists. A lot of people start the body opening by selling their product.
It is better to be conversational. People do get away with being sales-pitchy, pushy on safelists and viral list builders most of the time which is expected but will affect your results if you do it.
It is critical to be conversational when you are writing to your own personal list as well. Even though you want to enthuse people, avoid going overboard by using too many controlling terms and exclamation marks. Your readers will not take you seriously if you take this path and it will put most people off and they will block your emails.
In order for you to engage your readers, you have to begin a conversation with them to enable them to participate effectively. Write as if you are casually talking to your readers, just like if you are having a face-to-face conversation with your ideal prospect.
Do not forget that you need to get to the point fast, avoid overdoing it too š! Since people get many, many emails in a day, they do not have the time to read all the emails and will delete instantly if they do not find your email appealing.
It is important for you to let them know quickly why your email is important to them. You must respect your readersā time by ensuring that your email content is short and concise.
Always write your emails with the end-goal in mind and you have to tell your readers to do something. Leave out what is unnecessary.
In viral list builders, results are usually greater with shorter content because people do not know you and will not want to read your email if it is lengthy.
When writing to your personal list, you can write long emails because the readers know you and have the tendency to read longer content. This is where you can pre-sell on your offer.
Bullets are an important component of your email copy which are also not used correctly. Blind bullets turn out most effective because it does not give more details and makes your readers more curious about your product!
And blind bullets should be benefit-oriented such as,
- Learn 3 short-cuts to triple your opt-ins
It does not identify the short-cuts but we all want to know how to triple our opt-ins, ok?
You have to write your emails to be easy to read.
Write the first sentence.
Then the next sentence.
And so on.
It is alright to join sentences together, however, it is better not to make big paragraphs.
Do not forget to keep your email narrow. Having your email too wide also affects your emails as it does not become easy on the eyes of the readers.
Closing your email
You now need a strong closing after you have written your email. With your end-goal in mind, you know what you want the readers to do. This is most critical here.
Do not confuse your readers by giving them options or promoting a couple or several different products in the same email. When you do this, your readers will not do anything most times. Focus and tell your readers what to do.
For instance,
āClick this link NOW to download your free reportā
Be confident in your closing and tell your readers what to do. It is critical to avoid using words such as, āI thinkā or āIf youā which show your lack of confidence.
P.S.
If you never knew, this is the most read part of an email after the subject line. Many people after opening your email, will scroll down to the end of the email and read the P.S.
That is why it is important to always include a P.S. in your email copy as it usually increases results. It gives a brief summary of your offer, that extra thing to push your readers to take your offer.
You can write your P.S. fairly long, you can have several P.S.ās, you can repeat your guarantee or reaffirm that there is no better time to act than now or summarize your offer in a couple of sentences.
These are the steps to creating effective emails that produce results.
Conclusion
We looked at these components of an effective email copy:
- Subject Line
- Body Opening
- Bullets
- Formatting
- Closing
- P.S.
Hopefully, you found this helpful for your email marketing strategy.
In the coming posts, I will share traffic strategies that I use.
Thank you for reading!
postnshalom
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