INTRODUCTION TO AR/VR CONTEXT
Virtual reality (VR) implies immersion into the virtual world, which is entirely isolated from reality. VR uses goggles which creates the illusion of transferring the user to a virtual space. Augmented reality (AR) does not remove the physical enriches it by superimposing digital objects developed with the help of computer graphics software or other techniques. The user is aware of both the physical and virtual and may interact simultaneously with virtual objects as well as with the real world. Most widely used AR/VR technology is in the gaming world.
AR/VR INDUSTRY HURDLES
The biggest hurdle in AR/VR industry is lack of compelling content. Although various big market players have launched their own VR hardware, not many people use it on a regular basis, and it is still far from becoming mainstream. The demand for AR/VR hardware will be slow to pick up unless the users are provided with quality content and services. When the Internet was first invented, it was costly and very few people used it. It evolved into a commodity in step by step manner and now is accessible to everyone. The situation observed in AR/VR industry is currently similar to when the Internet appeared. The content generation is resource consuming and pricing is prohibitive for end-users.
AR/VR content needs to keep up, as it is not unreasonably believed to be a potential catalyst for AR/VR expansion. The disruption in AR/VR may happen as soon as developers get access to enough AR/VR and 3D content, widespread and available content which is compatible with a variety of available platforms and hardware.
CAPPASITY BACKGROUND
The story began when a team of professionals with a strong record in 3D gaming participated in a project which required a large number of 3D models. The creation of a single game character took up to two weeks for them. To facilitate the process and make it cheaper, the team designed a prototype of a 3D scanner, and soon it became clear to them that this could be deployed in more industries than just gaming, for example, engineering, automotive sector, etc.
Cappasity decided to tap the emerging e-commerce industry for innovations. For example, consumers able to try on clothes from an online store before buying or using their tablets to see if a piece of furniture they plan to buy fits into their room. Cappasity set its sights on developing tools to revolutionize AR/VR and 3D technologies and succeeded.
In 2017 Cappasity launched their cloud-based platform that allows anyone to easily and quickly produce and embed high-quality 3D images into websites, mobile and AR/VR applications. As of today, each month the Cappasity platform serves more than 1M views of 3D content. Cappasity is actively used by various luxury brands.
Some notable examples are – Jazmin Chebar and Claris Virot. The Cappasity platform will be utilized by 30 US educational institutions in 2018. Cappasity is a partner of Intel, Nvidia and launched their platform in China with the help of Alibaba team.
CAPPASITY ECOSYSTEM
Cappasity is now working on the next phase: the expansion of their current platform into a community-friendly AR/VR ecosystem which is capable of solving the AR/VR content issue. The ecosystem is designed to provide its participants with engaging economic incentives to store and trade self-created 3D and other AR/VR content through blockchain infrastructure. This allows users to register copyrights and track transaction history by using smart contracts. We propose to use CAPP, a proper utility token as the primary payment vehicle for all transactions.
The Cappasity Ecosystem is intended for those wishing to sell, rent or buy AR/VR and 3D content. The Ecosystem participants are:
- Content makers
- Content moderators
- Developers
- Businesses
- Consumers
- Storage service providers
The benefits of the blockchain, as it is used in the Cappasity Ecosystem are, it is decentralized and trusted copyright storage and prevents copyright infringement. It helps in nearly free, instant and global financial transactions.
CAPPASITY TOKEN (CAPP)
With the intention of developing international AR/VR/3D content marketplace, it was decided to use digital currency as the main vehicle for Ecosystem goods exchange among the participants. Consumers of AR/VR/3D content will pay with CAPPs for the Ecosystem goods.
CONCLUSION
Cappasity proposes the creation of a decentralized AR/VR Ecosystem to address the growing demand for AR/VR and 3D content. Today, we see a shortage of compelling content that is slowing the dissemination of AR/VR and further technology development. Cappasity is initiating a global ecosystem of AR/VR services through the establishment of a new cooperative model by applying blockchain technology. This approach ensures decentralized and trustless exchange of creative content and copyright storage.
The Cappasity platform is compatible with AR/VR devices and empowers content creators with a myriad of tools, SDKs, and plugins to produce high-quality, AR/VR and 3D content. Thus, in the ecosystem, artists benefit from easy 3D object creation and delivery, while developers and businesses have access to broad range of 3D content.
Cappasity - The decentralized AR/VR Ecosystem will be a turning point, a catalyst for AR/VR/3D content turnover that leads augmented and virtual reality to a new era of success.
For more information:
Website: https://ico.cappasity.com/
Telegram: https://t.me/artoken
Medium: https://medium.com/cappasity
Reddit: https://www.reddit.com/r/cappasity/
My Medium: https://medium.com/@namaste.crypto