Excellent article @universalcrypto. I believe very firmly in the necessity for ICO's to develop strong, educated and well engaged communities. Ultimately in this brave new world, it is less about traditional marketing and more about having a really smart, well informed and participatory community of people who can help an ICO flourish, and also hold them to account when they may go off the map a little.
RE: Goodbye, Traditional Marketing Agencies! Why ICOs Need to Focus on Communities First.