The Universal Marketing Company(UMC) Advertising Network for Instan...

INTRODUCTION
Since the advent of social media it has rapidly become the market hub for Producers of all kinds of services to come market their said products as the number of User engagements on social media platforms has witnessed a tremendous hike over the past few decades. As the old saying goes; With every light carries a dark shadow lurking around it and as technology continues to improve the ease of Media Ads placements also do new unfathomed challenges presents itself at each and every step of the way. With the aforementioned problem definition being duly taken into consideration, Marketers Companies as well as Ads network constantly keeps seeking for solutions as to curb the many retrogradations associated with Media Marketing such as The inability to reach a desired Audience, a reduced User engagements since these adverts cannot be channeled to the specified Audience it creates an unpleasant surfing experience for web browsers who in turn becomes irritated before hand by the idea of an online Ads placements even before taking the time to engage with the said Adverts as well as many other difficulties that tends to impede Producers and Marketers intended ROI (Return on Investments) on every advertised product on the web.

The UMC Solution
Universal Marketing Company (UMC) a Cryptocurrency based start-up built upon blockchain technology along with additional State of the art technologies that ships in with this emerging technology as Smart Contracts which tends to impersonate the duties of an Arbitrator as it sureties every accession being concluded on the platform's ecosystem and also includes Artificial Intelligence with the aid of Recurrent Neural Networks to facilitate the initiation of these Contracts from the inception of the contract proceedings up until both Parties involved have completed their obligations and are both fully satisfied. The team behind the UMC idea Proposes to salvage the opportunities present in placing ads not just on conventional social media platforms but also on Instant Messengers. With just a single click, the UMC platform exposes the Subscriber to useful analytics, eliminates unnecessary bank commissions and reduces the waiting time for settlement of contracts between two UMC Subscribers.

UMC Basic Functionality
Below are some of the Advantages of the UMC platform over traditional Media Marketing and Ads Networking Platforms.

I. Supports Instant Messaging Ads
As the primary functionality of the UMC platform, it is designed to support all Instant messaging platforms with telegram, wechat, kakao talk, WhatsApp, IMO, Viber, Skype, iChat, iMessage e.t.c currently having its first and real MVP (Minimum Viable Product), The Telegram Bot at its beta stage while other components of the ecosystem are still actively under development stages.

II. Dual Faceted Interface
The platform not only ships in with Dapps (Dencentralized Apps) that are solely compatible with the various Instant Messengers there is but also allows its Subscribers to tap into its full functionality via the Web, hence can be accessible via both mediums.

III. A Large Database
Since the platform incorporates a humongous database it can be used to store a much larger information and data as regards to the proposed audience with future plans to catalyze computational processes with Artificial Intelligence all at a cost effective price.

IV. An Inbuilt Exchange Contract System
The platform embeds an exchange and a wallet into its ecosystem which permits Subscribers to further convert the accumulated UMCC tokens in their wallet in exchange for Fiat, BTC, ETH as well as other cryptocurrencies.