Short Intro
Counterfeiting is a pain in the ass for both industries and customers. It also break the trust between those two actors of the economical world. Some projects aiming to put an end to counterfeiting have been recently released on the blockchain, but none went as far as simplyBrand in terms of innovative ideas and user integration. That is the main force of this new blockchain based project.
The simplyBrand’s motto : “Because every purchase matters”
Because all consumers know that every purchase matter, simplyBrand aims to help them on their quest for trust by putting an end to counterfeiting. simplyBrand understood the power of Blockchain and managed to combine it to AI and crowdsourcing in order to launch a new type of service helping consumers and companies to fight their worst nightmare.
Technology and user interface
Right now, the team is following the roadmap with great accuracy, showing once again a true confidence in their project.
The recent release of their 2 Proofs of concept “Impact Calculator”, designed for brands, and “Counterfeit risk detector”, designed for customers, shows the potential investors that the general idea to fight counterfeit is working well. As a customer or as a firm, you can already use those two simple tools, they are available on simplyBrand’s website (see link below). Those two services provided to the whole community are providing a really user friendly experience. Thanks to innovative tools as well as a clever way to use blockchain, AI and crowdsourcing, simplyBrand will be as hard towards counterfeiters as simple to use for its users. Hope to see the effect of your work soon ! The next step forward is obviously the launch of the ICO by the end of 2018.
About the ICO
Partnered with the classy Cobinhood exchange ( https://cobinhood.com) in order to launch their ICO, simplyBrand has recently proven a great professionalism by being ranked 4.8/5 on ICObench ! Since the founders Kaufman Chang and Ronnie Ng began simplyBrand in 2013, the project has matured a lot and “the blockchain technology will allow simplyBrand to go to the next level”, says Ronnie Ng to the community.
For those interested in investing, I encourage you to join simplyBrand’s social media channels (see links below). Here is a small insight : ICO is scheduled for late december. Soft cap 2M USD, hard cap 20M USD. Total supply is 1B SBA, 400M SBA being reserved for the token sale. SBA rate during ICO is 5000 SBA per 1 ETH. Exchange rate: 1 SBA = 0.05 USD.
To the question “why a blockchain ?”
As we know simplyBrand is fighting counterfeit by involving every actors of the market (customers, brands, manufacturers, and all interested people in general). The reasons why this needs to be made through a blockchain are multiple. But to my eyes, there are two that are really important :
The first is the security and the trust that blockchain grants to all the actors of the project (the customers who verify the products, the brands which participate in the process, the ever growing database that results of this operations). In order to verify and be sure to keep a footprint of every report on counterfeiting, the use of blocks is a must !
Secondly, connecting people is something important to create an accurate counterfeiting blacklist, but the problem comes to be: “How to use this list efficiently ? How can we transform reports/votes/lists into a threatening tool for counterfeiters ?” SimplyBrand had the smart idea to publish its blacklist on a blockchain. This will effectively reduce the abality of counterfeiters by increasing their cost and creating new obstacles to their business. Then, in a sense, the market itself will be their own nightmare.
simplyBrand is already thinking further. It is building the solutions for the incoming Blockchain revolution, as if adoption was just a matter of time now. If Blockchain technology comes massively adopted, then this kind of project will be considered as pioneer, and so, will be leading a part of the market related to branding and anti-counterfeiting. In that perspective, simplyBrand without Blockchain use would be a project looking in the past, whereas simplyBrand combining multiple technologies as Blockchain, built-in AI model and machine learnin is proposing new solutions for the future.
Awesome growing Community
Last but not least, if you are interested in joining our fast growing community and helping us to win the war against counterfeiting, we will warmly welcome you. simplyBrand team is transparent and always reward its community. There are few events right now that you can join and try to win $$$ (competitions, bounties, rewards, lucky draws ans more) ! The most important bounty has actually been lauched this week on bitcointalk, here is the link to access it, come and share 20 000 000 SBA ! bounty
Hope to see you in telegram group soon !
Website : https://simplybrand.io/en/
Twitter : https://twitter.com/simplyBrand_io
Telegram : https://t.me/simplybrand
Facebook : https://www.facebook.com/simplybrand/
My profile bitcointalk : https://bitcointalk.org/index.php?action=profile;u=1680469