The global trends in advertising is geared towards influencer marketing-a system that employs the use of market influencers (e.g bloggers,Youtubers,journalists) to deliver advert contents to their audience through social media.This has proven to be more effective and cheaper than the traditional approach of brands to delivering adverts content through means such as TVs,radios,and prints.The traditional marketing is becoming obsolete with the growth in social media and easily adaptable mobile media.It is estimated that 74 per cent of internet users consult social network prior to making purchase(1),suggesting that influencers marketing is fast becoming the dominant player in marketing industry.But how do you create an efficient influencers marketing and address problems such as the disconnect between brand advertisers and bloggers,effectively monetize influencers contents,create quality media products,enhance transparency,minimize losses in time and resource?These, amongst others are,informed the need for the creation of the AdHive platform.
The AdHive platform is being pioneered by a team of seasoned professionals from diverse disciplines such as artificial intelligence AI, software development, financial management, international digital marketing, sales, and business development areas.
AdHive platform seeks to create a new and better world of advertising where brand will be able to promote their brand to a wider reach and market influencers are at the same time able to adequately monetize their works and deliver quality contents for viewers.While there are already millions of influencer marketing providers in the world,brands often have problems dealing with them because of some draw backs such as lack of transparency and reliability,inadequate metrics and overall complexity of the market.The AdHive platform will run on a distributed network of influencers with clear rules and predefined quality parameters.Payments and operations will be fully automated. It will enable the transformation of ad placements on influencers channel from a PR area into a pure media product.It will create a standardized media inventory open for purchase by relevant parties.
The core mission of Adhive is to create a new world of advertising by increasing reach for brands and providing a way to monetize blogs while creating better content for viewers.
What does the AdHive platform entail?
AdHive will employ AI modules and blockchain (the ethereum blockchain)where influencers assemble to create one giant Tv channel (known as AdHive.tv ) with powerful targeting mechanics and high audience engagement which is lacking in traditional tv marketing. The platform will be the meeting place for advertisers and influencers. Agencies working with a network of influencers will also gain access to the AdHive platform (for free),monetizing their local networks, and allowing them to also interact with bloggers from other agencies. This will drive demand for the ADH Token(ADH tokens will be the native currency of the platform).
One critical advantage of Adhive.tv over the current system of multiple influencer marketplaces is that it saves time and resources that would otherwise be spent on peer-to-peer communication between advertisers and influencers. With AdHive,processes are automated.Automation will handle how the platform chooses relevant influencers, propose tasks and conditions, confirm acceptance of terms, ensure proper placement, and release payment when the task is complete. All these actions are performed automatically, saving time for advertisers.
Advantages of AdHive
For influencers
AdHive will create a transparent mechanism for monetizing a channel-including online streams-thereby controlling the placement of adverts in real time
AdHive offers access to a large pool of advertising campaigns,giving them the option of flexibiliy.
AdHive offers the opportunity to work with a proven provider,regular orders and payment guarantees
AdHive offers a reward calculations and in advance.
For Advertisers
Payments are made ONLY to properly placed adverts
Provides access to young target audience as well as subcultures-(video ad creation in local languages and corresponding to local culture)
Demands no production cost but a lot of users could be accumulated
Offers real time tracking of online broadcast which will be impossible to achieve manually
No need to directly interact with influences,AdHive platform does that automatically
ADH Tokens
The ADH tokens will be the currency for the AdHive platform.It is an ERC-20 token and will find its use in the following cases:
Brand advertisers will use ADH to pay for services rendered by the platform such as ad placements and getting analytics about brands
- Influencers will also be rewarded in ADH and may be required to make deposits in ADH to preserve the integrity of the platform
3.Reviews and accessment by community members will be paid in ADH
- Payments for AdHive Classified additional services are made in ADH.
Tokens will be listed (after Phase1 of initial coin offering) on exchanges so as to allow conversion to fiat currencies
Token Sales
Token sales schedules are outlined below
Presale
Dates: January 30, 2018 — February 6, 2018,Exchange rate: 1 ETH = 5000 ADH + 25 to 15% bonus
Target: $3 million
Token Sale Phase #1
Dates: February 21, 2018 — March 14, 2018,Exchange rate: 1 ETH = 5000 ADH + 15% to 0% bonus
Target: $12 million*,Soft cap: $2 million
If target is not reached, unsold tokens will be destroyed
Token Sale Phase #2
Dates: Q3-Q4 2019,Amount of tokens available for Phase #2 participants
equals number of tokens sold during Presale & Phase #1.
Presale and Phase #1 participants will get 10% bonus
No additional tokens will ever be created
Website https://adhive.tv/
White paper :https://adhive.tv/docs/AdHive_Whitepaper.pdf
compiled:by Matthew Imuetinyan,a crypto-currency ethusiast
Reference
https://www.bizjournals.com/bizjournals/how-to/marketing/2015/05/how-social-media-influences-consumer-buying.html
Influencer MarketingBlockchainAIICOCryptocurrency