Cost of ICO
So techcrunch did an article about how much does it cost to advertise an ICO you'll be surprised how much money and time it cost.
It's actually a lot of time and money. Nobody knows if the ICO would be a hit or miss. The only way you would know is after the ICO hits the ground floor and how many users use the coin. Since with all the regulations it has gotten harder for ico the go from inception to ground. Company use ICOs to fund their projects and hope to make a profit.
Most projects have not been proven yet, but seem promising. If you believe in ico and how they make money. Then it's really up to you as a user to invest into ico or not. Do not risk more than your willing to lose. This just gives you an insight glimpse of how much ICO marketing cost. If successful, the rewards are huge.
ICO have been more difficult due to regulations and scams popping up. Plus most icos are banned in US and require KYO. Now it's probably stuck to VC and normal people can't participate. Until ico launch and play the after.
Credits:
https://techcrunch.com/2018/09/18/inside-the-pay-for-post-ico-industry/