So the tokens are created for the sole purpose of speculation.
So let's say Bob, a possible ICO participant, would want to buy those tokens from Betking in order to resell them back to Betking a month later. Bob may receive more money than he invested if Betking shows profits within that month.
However Dean also mentions that Bob might want to sell those tokens in the open market, however the true value of the tokens remains unclear to Bob since according to Betking's website, those tokens are not shares within the company.
So the tokens that Bob bought only have value if betking sticks to its promise to rebuy those tokens later at the initial price + dividends.
So basically Bob gave Betking a loan that may or may not earn interest and will be repaid if Betking stays solvent.
RE: This week I Interviewed Dean the founder of BetKing. Couldn't believe he run the site completely by himself making $287k/month!