What is BehaviorExchange?
BehaviorExchange is a blockchain-based platform that uses blockchain and big data technologies for identification of online users and custom website content depending on their preference.
Solutions offered
EXCHANGE BEHAVIOR is here to help B2C businesses around the world. This will provide all relevant information about online visitors to different websites. Describing the demographic and psychographic behavior of visitors, companies can target their users in a very innovative way. They want to be an alternative to Google Adsense. Describing themselves as a platform for consumer profile creation, they want to harness the potential of blockchain technology for their benefit.
Their ContentExchange platform is already running in Europe where 200 media websites participate. Leveraging the power of Big Data for their specific tasks, they have devised a unique system that will help many B2C companies. Web visitors, B2C Businesses and websites are key platform stakeholders. Their interaction determines platform progress.
Visitors find what they are looking for while B2C businesses understand their visitors in real time. The tracking code will be installed on the website that will notify the owner. The intelligent profile creation algorithm creates the perfect profile for visitors based on machine learning, large data and statistics.
How it works
Users visit websites that use the BEX widget. The widget records all visits and visitor behavior in the "Big Data" Transaction database, then the data is processed by the Intelligent Profileing platform and the recorded Personal Profile database.
The business installs in its website the code to start the service. As soon as a visitor from cookie Bec visits their site, the service will inform the website directly, which will automatically display the content depending on the user profile.
This is a very short description, in the picture below shows how it looks total.
Blockchain
Blockchain will enable the creation of a decentralized database for online visitors and B2C companies. Users will be able to create and edit their profiles and only mention the information they deem appropriate. For the company will be created the same profile. And they will all be kept safely in the defense building.
It will also provide an opportunity to create a micropayment to a website or reward users.
BehaviorExchange will be launched on the WAWES platform as one of the most proven and reliable platforms, with a decentralized rapid blockbuster platform and low transaction costs.
Technology
They have combined artificial intelligence, text mining, machine learning and statistics, along with large data to create profound user profiles. Their main target is the B2C company. They will focus on geographic expansion to companies that have many products sold to different customer segments. The use of Ethereum technology will provide benefits like a high-level contract language similar to Java and Python. Already running platforms in Europe. Approximately 200 media sites participate in this platform. Profiles for visitors are created using intelligent algorithms based on Artificial intelligence, machine learning, Big data and statistics.
ICO INFORMATION AND TEAM
- Token BEX
- Price 1 BEX = 0.10 USD
- Bounty Available
- Platform Waves
- Hard cap 21000000 USD
- Country Malta
- Whitelist / KYC KYC & Whitelist
67% of total tokens will be sold to the public. Personal sales Token BEX live on platform. The date for ICO has not been announced.
45% of the funds will be used for platform research and development while 35% of the funds will be spent on marketing and sales. The team is experienced in financial services and blockchain technology.
Conclusion
Businesses will have better data and insights about their customers that will help them make better decisions in their marketing and advertising. The team has focused on the behavioral aspects of visitors to create the perfect profile for a specific business environment.
Considering all the possibilities, what do you think of the profile creation system developed by the platform? The website will be optimized for better targeting from online visitors and the world of advertising will benefit from it. Businesses will be able to easily get what they want to know about their customers. I think this will be a win-win situation for everyone in the ecosystem. What do you think about this platform?
FOR MORE INFORMATION:
WEBSITE: https://behaviour.exchange/
BLOG: https://medium.com/behaviourexchange
WHITEPAPER: https://behaviour.exchange/wp-content/uploads/2017/11/BEX_Whitepaper.pdf
FACEBOOK: https://www.facebook.com/BehaviourExchange-150375779045471/
TWITTER: https://twitter.com/BEX_platform
TELEGRAM: https://twitter.com/BEX_platform
author: muhammadsosa
profil link: https://bitcointalk.org/index.php?action=profile;u=1914532
eth: 0x8056b4866D50eBCE01D33EDc967D38a6Bf724420