PROVOCO is not just a challenge app, but a new social network. The concept has been developed for daily usage by hundreds of millions, for becoming routine habit to share personal challenges and achievements.
I PROVOKE YOU!
Facebook has its LIKE, Instagram has I LOVE IT. PROVOCO will have I PROVOKE YOU. Behind this button is the concept of the new challenge standard — provoking people to do something fun and interesting. What else is behind this button? A strong PROVOCO community, which has different hobbies and interests, but the app unites all of them. Most active users are predicted to be millennials and generation Z (teenagers), who will use PROVOCO together with Snapchat and / or Instagram. So, it’s not only challenges, but the people, who will be in the center of the project.
How the community will get engaged?
When the content creation depends on the community, the engagement naturally increases daily. For example, PROVOCO not only will be an app for challenge creation, but also for communicating and watching the content (challenges) users prefer. It’s simply fun to watch thousands of unique videos: live videos with moments trying to complete the challenge — both successful and failures — will create huge library with entertaining videos. On the other hand, maybe a user wants to participate in challenges, but only in small and fun ones. Or maybe a person wants to have private challenges with his / her friends. This is where micro challenges come: shoot live videos of various daily micro-achievements and share with friends in direct messages, circles or as public stories. Follow and support progress of your friends. Simple, fun and engaging — this is the formula of successful social network.
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