Traditional marketing has quickly been replaced by digital marketing as a result of its low cost, efficiency amongst others. Digital Marketing involves targeting people with more precision based on their specific interests. This is usually done online via websites, mobile Apps, social media platforms and makes the ads far more effective. This method of marketing is available to everyone as they don't need to spend much to run such ads online.
Digital has now become the major way of consuming media for a growing part of the population. Meeting the expectations of the modern buyer is a continuous challenge but thanks to digital marketing, these expectations are meet via new marketing, innovations and technology which continues to grow at a high rate. Digital Marketing now creates multiple sources for marketers and advertisers to engage their customers personally and across channels.
Despite these numerous advantages of digital marketing, there are also some downsides to it currently. Some of such include the the low targeting efficiency, existence of a non-transparent counterparty relationship and a high level of fraud. This makes all parties involved in the relationship dissatisfied as advertisers tend to overpay for each client involved, publishers receive lower rewards and consumers of advertising are displeased with its quality.
UBEX PLATFORM
These challenges have been critically analyzed and a solution proposed by UBEX. This solution is to combine all the advantages of programmatic technologies, neural networks and smart contracts in a single system. They plan to make possible a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the fairest and interesting model for all market participants.
UBEX is global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. Creating a global advertising ecosystem coupled with a high level of mutual trust and maximum efficiency is a mission of UBEX. Through this platform, Advertisers can automatically purchase advertisement slots using the Ubex system. Fulfillment of targeted actions by users is the trigger for payment. To attain an advertisement takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts. Advantages of the UBEX platform include; Neural networks maximize purchasing efficiency, blockchain-based smart contracts that minimize participants risks.
UBEX Platform has its utility token called the UBEX Token. It has a total supply of 4 billion UBEX. This would be used for payments on the platform. It’s an ERC-20 token built on the ethereum Blockchain. You can get some by participating on its ICO which is currently going on. More details about this can be seen on the website.
ROADMAP
TEAM
The team is made up of well experienced and highly intelligent professionals on their various fields. A full list of the team can be seen on the whitepaper with link below.
In conclusion, the UBEX Platform has a lot of advantages to all parties involved in the digital marketing ecosystem. This would not only spark interest and adoption on the platform but also introduce a lot of people into cryptocurrency as its utility token is been used. I also have strong confidence in the team delivering power and I can boldly say UBEX Platform is one big time successful development to watch out for.
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