In the modern world digital technology users are offered a large amount of content. If 10-20 years ago it was normal to pay money for special newspapers and magazines or watch cable TV, now almost all information can be found on the Internet, and is completely free. And news portals not only don't require the cost of viewing content, but are often ready to reward users for their interests.

fact: we spend a lot of time on major social media networks and get about 90% of information from the 10% most popular online sources. But that does not mean that the content we get is always interesting and valuable. There is another problem too: You find interesting projects with useful videos, articles and reviews, but it takes a lot of time to browse websites and applications and read everything you want.

Now let's face the situation from a publisher's perspective: they are trying to create content that is truly unique and provides a positive user experience, but developing a proprietary platform is a challenging task. Therefore, they still have to share their content on social networks and pay for their distribution to attract readers.

As we can see, this is a 'lose-lose' scenario - the main platform for sharing content is getting their money to subscribe and traffic, while readers and contributors still have to face problems.
Today I will introduce one of the blockchain projects about the content exchange protocol

What is the Content Protocol?

Content Protocol is a content exchange protocol that Content Providers, Platforms need to consider and Users can coexist and work together on an ongoing basis.

The traditional platform currently has strong growth because users use content from several authors. However, the author only receives a small portion of the income earned by the platform. There is also a lack of transparency where income is distributed to various stakeholders.
The Content Protocol tries to change that by distributing more than 75% of the total license fees to the author. The platform will only hold 5-10% of the total revenue, the rest will be distributed to users who use content. In this way, all stakeholders benefit from ecosystem growth.

How is the project developing?

WATCHA is the company behind the Content Protocol. WATCHA, Inc. WATCHA, WATCHA PLAY, MUSIC WATCHA and WATCHA WEBTOON have been active for 6 years in Korea and Japan and currently have 3.8 million members.

This has also been given to Apple or Google "The Best Application of the Year" in every year since 2013. Users of this platform averaged 18 hours per month. The application has been awarded the AppAnnie Top App Store 2017 at KR 'for WATCHA PLAY - No. 19 for combined revenue in the Apple App Store and Google Play.
WATCHA has a licensing agreement with 50 content providers including HBO, Disney, Sony Pictures, Fox Network, BBC, and other providers.
The first platform integrated with Contents Protocol is Watcha TV, which will be a VOD (video-on-demand) service in Korea.
The platform itself is still under development, but there is an agreement between them and WATCHA, an application that is ranked 4.7 and has 3.8 million users.

Ecosystem

To accelerate the expansion of ecosystem content protocols, the company will launch an open source platform reference for each category of content from TV, Music, Comics and eBooks, barriers for potential content platform operators who trade in our ecosystem.

Initially, the Company will develop a reference platform from the platform or buy an existing platform and turn it into a reference platform.

For ecosystem protocol content to be more active at an early stage, the Company, like speed, can recruit candidates or investments and / or buy a third-party operator platform available.

ICO Review

Token Details
Token: CPT Token
Token Type: ERC20
Country: South Korea
Whitelist / KYC: KYC
ICO start: 17th Dec 2018
ICO end: 20th Dec 2018
HARD CAP: 40,000 ETH
TOTAL TOKEN: 10,000,000,000
Crowd-sale tokens price: 0.00001667 ETH
Crowd-sale min / max personal stamp: 0.1ETH / 50 ETH