Society has advanced more in the past several decades than it has in a millennium. Despite all our technological and societal advances, we struggle to overcome some of the same fundamental challenges -global poverty, disease, and the distribution of wealth and power, to name just a few. Humanity has a long way to go. The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. A platform proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system therefore we present to you UBEX, a project with a global, decentralized exchange of programmatic advertising which is based on neural networks and smart . Before i proceed on this lets take a good look at the video below...,
UBEX
UBEX is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. It is also a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system.
MISSION
To create a global, advertising ecosystem with a high level of mutual trust and maximum efficiency
ADVANTAGES OF UBEX OVER OTHER ADVERTISING EXCHANGES
Neural networks maximize purchasing efficiency:- The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Neural network are able to do it because of the track-record of the previous actions of users, and the statistical datasets provided by
site-owners. Therefore Ubex maximizes the targeting of advertising and the economic efficiency for advertisers
Blockchain-based smart contracts minimize participants’ risks:- We have high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties.
PROBLEMS
For Users
Irrelevant and annoying advertisements being displayed.
Overpayment for products / services, due to multiple intermediaries.
High risks due to scammers’ use of coercive and provocative methods of advertising.
For Advertisers
Ineffectiveness of some advertising channels, which only becomes apparent after the budget has been spent
Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.
Difficulty in figuring out all available advertising channels, leading to the need to hire marketing staff.
For Publishers
Struggle to find advertisers to fill all ad slots
Low earnings and inability to forecast future payments from advertisers.
Payment delays and non-payments from dishonest advertisers.
SOLUTIONS TO THE PROBLEMS
With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.
By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.
Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.
UBEX WALLET
The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and fiat currencies. The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and fiat currencies. Any user can exchange his tokens for such cryptocurrencies as ETH, BTC, USD, etc. using the Ubex exchange rates. The exchange rates will be determined by the needs of the market and based on the trade data of the UBEX Token.
HOW UBEX WORKS
The application of blockchain allows Ubex to use a Pay-Per-Result operating model
Advertising campaign management Detailed reports with data filtering
Export and import of data
Detailed campaign statistics charts
Transparent transaction control through blockchain
New campaign creation
Ability to set end goals
Basic audience targeting for ad displays
Ad format selection
Ability to configure ad settings
Know Your Customer
Advertisers are required to pass the KYC process for account verification:
Provide information about the advertiser's company
Upload supporting documents
After the approval it would be possible to kick-off marketing campaigns and configure ads.
Publishers' Section
The functions included in the publishers' application are:
Data Mining
Ad Space Tokenization
Join the Ubex Network
The Publishers' Section is currently under development and its Alpha version will be available on August, 2018, as per the project Roadmap.
TOKEN SALE AND ICO
Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.
TOKEN AND ICO DETAILS
Ticker: UBEX
Token type: ERC20
ICO Token Price: 1 UBEX = 0.00001 ETH
Token Sale start: May 21
Tokens Sale end: August 13
Maximum limit (Hard Cap): 24,000 ETH
Minimum limit (Soft Cap): 4,000 ETH
KYC (Know Your Customer): Obligatory
Minimum investment: 0.01 ETH
Restrictions: Citizens and residents of the USA, Iran and North Korea can not participate
Accepted Coins: Litecoin, Bitcoin and Ethereum
Tokens issued: 4,000,000,000 UBEX tokens
Tokens not sold: will be destroyed
TOKEN DISTRIBUTION
Distributed to Community: 72%
Team & Advisors: 15%
Reserve: 10%
Bounty: 3%
ROADMAP
THE UBEX TEAM
TEAM ADVISOR
For more information, please visit:
Website: https://www.ubex.com/
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1535
Facebook:- https://web.facebook.com/UbexAl/?_rdc=1&_rdr
Medium:- https://medium.com/ubex
Reddit:- https://www.reddit.com/user/UbexAl
Telegram:- https://t.me/UbexAI
Twitter:- https://twitter.com/ubex_ai/
Bitcointalk:- https://bitcointalk.org/index.php?topic=3393244
LinkedIn:- https://www.linkedin.com/company/ubex-ai/
YouTube:- https://www.youtube.com/c/UbexAI
Github:- https://github.com/ubex-ai
Author: Seunola
MyBitcoinTalk profile: https://bitcointalk.org/index.php?action=profile;u=1925064
ETH Address: 0x3eb48CF7E0A5570540641DD8263cA40e307562e9