Bounty Hunter as defined on the website is a brand endorsing influencer marketing platform. It is fully measurable, CPA based and escrowed with ads tracking and deep verification mechanics. In the online marketing world, CPA refers to Cost per Action' which simply means how much money or revenue a publisher will receives when a user clicks an advertisement on his website and then completes a certain action.
A bounty campaign is an influencer marketing project undertaken whenever a product or brand needs to be promoted by its participants. Advertisers from various areas have begun to use such campaigns to effectively increase brand awareness. An ICO (Initial Coin Offering) at its core is a fundraiser where new projects sell their crypto tokens in exchange for bitcoin and ether. Its functions echoes that of ICO (Initial Public Offering) except that ICO exists in the field of cryptocurrency.
The main benefits for advertisers on the platform are:
-Increased coverage of a target audience
-Optimized marketing campaigns.
-Increased ROI (return of investments) and conversion rates
-Saved time and resources
Advantages of the Bounty Hunter ICO project:
- Registration process is simple, user friendly and consumes very little time.
- Bounty hunters from different countries
- Potential to earn cryptocurrency and tokens from companies
- Simple tasks that vary in difficulty and are across a wide spectrum of interests.
- Transparency that allows Bounty hunters achievements to be viewable to the public
- Referral partnership program allows to earn not only for executors but for organizers by inviting new Bounty hunters
-A very useful and responsive support unit available 24/7 to help with possible difficulties during the campaign
Negatives of the Bounty Hunter ICO project
- Main negative lies in the fact that people that involve themselves in the Bounty Hunter campaign do so for the financial incentives and not because they believe in the project in the Bounty Hunter campaign.
- Participation takes a larger slice of the pie which in turn compromises on quality of the work.- Many participants do not add value to the ICO they are promoting.
- Use of fake accounts, bots that automatically like and share reduces the quality of the work being put into the Bounty Hunter campaign - Dealing in cryptocurrency is very unstable considering the fact that cryptocurrency is a very volatile form of currency.- The campaign shares the same concerns any decentralized unit faces considering that both deal inside the "crypto-world“ so as to speak.
Conclusion
In conclusion, it is pretty evident that such programs do benefit and make life easy for companies to get the the exposure needed but it largely depends on the perspective and the motive of the participants or Bounty Hunters. They will ultimately decide on how successful such campaigns turn out to be.
Team
The Bounty Hunter platform is led by Konstantin Kopitov (CBDO), Andrey Ivanouvski (CTO), Oleg Zinkevich (Marketing director), Anton Sazanskiy (Chief Business Developer), Sergey Kovalev (Sales Director) and Maxim Ignatov, Saypulla Sheykhanov and Evgeniy Shimarev as Software Developers along with 11 other operating and technology staff.
ICO
The Bountyhunters platform is doing an ICO and tokens for over 1.5 million has been sold. During the ICO, investors will have the opurtunity to aquire Hunter (HNTR) tokens, a token that is going to be integrated in the platform.
The token will be utilized to make orders and use the services on the platform. Holders of the token is also going to receive dividents of the profit of the platform.
The picture below shows the main features of the token:
To learn more about the platform, or their token sale, check out their website here.
Website: www.bountyhunters.io
Whitepaper: https://bountyhunters.io/files/whitepaper.pdf
Telegram: https://t.me/icoreward