In November WONO will start attracting private asset owners and renters. And yet user acquisition will become our new main focus at the end of this year, we have no illusion that such a process can't go rapidly. That's why we attract more and more B2C partners. Hertz has become one of such partners.
Our main business goal, of course, is to build an environment for individuals willing to share their tangible and invisible assets. But at the very beginning it's essential to have a wide range of offers. Collaboration with big asset owners and aggregators will help us with this issue. We'll give a crypto solution for them and they'll let us to offer their products among private.
The Hertz Corporation operates the Hertz, Dollar, Thrifty and Firefly vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand.
The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized globally. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition.
Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, operates the Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales.