FULL DISCLOSURE: I watched ICX price rise throughout December and January, I did not bought any and I perceived my 0 ICX balance as a huge mistake in a very predictable bull market as it was at the time. I had no intention of making the same mistake twice and entered now at 34600 sats. I find this price to be absolutely amazing. 
"It is possible to trade 0.2 apartments with 0.8 cars, and pay insurance fee directly just by uploading 5 posts on our social media."
I really like this quote from ICON's whitepaper. A very simple but efficient explanation of what is ICON project is all about. ICON is about connecting one blockchain to another, is about creating a network of blockchain communities that can freely interact with one another without sacrificing their autonomy.
In my opinion connectivity enables to unleash a system full potential. When a system/blockchain is isolated it can not produce maximum use cases. Connecting different blockchains seems like a next evolutionary step and with blockchains as individual entities evolving day by day the need for protocols similar to ICON's exist. Market opening to ICON should be huge and they are in advantage.
ICX price achieved peak at the end of January 2018 at around 90 000 sats. It has dropped a lot since then, that being said, ICX current prize ( 35 000 ) is still around 3 times higher than it was on December 19. 2017 (10 000). We can not talk about poor performance from that perspective. Price drop in February was inevitable consequence of Bitcoin's downwards price movements. Bitcoin's price rising would effectively mean predictable bull market again. ICX should continue to perform extremely good and we do not have any kind of evidence this might not be the case.